Event Background
Vinda International, a leading hygiene products company in China, has been actively expanding into the personal care sector. Its brand VIA, positioned as a mid-to-high-end care product for fashion-conscious women, commissioned Towin PR to plan and execute a new product launch to convey brand philosophy and product advantages to the market.
Core Information
At the launch, VIA unveiled its first SecureFit technology, which dynamically adapts to the female V-zone to prevent shifting and enhance comfort. The product is already well-known in European and American markets, favored by fashion influencers, and is now sold in 101 countries worldwide.
New product display
First SecureFit technology
Dynamic protection for the female V-zone to prevent shifting
Well-known in Europe and America
Favored by fashion influencers
To date, Libresse has reached 101 countries worldwide
Related Services
Towin PR provided full event planning and execution services for this launch, including venue setup, process design, media invitation, and on-site management, ensuring the event ran smoothly and effectively communicated the brand message.
Industry Insight
The personal care market is highly competitive, requiring brands to attract consumers through innovative product technology and precise marketing activities. As a key bridge between brand and market, the quality of new product launch planning directly impacts brand image and product recognition.
Summary
The Vinda VIA new product launch, planned and executed by Towin PR, successfully showcased the brand's technological innovation and global market influence. With professional event planning capabilities, Towin PR helped Vinda take a solid step into the personal care field.