Background
On January 22, 2019, the 3K Game 2019 Annual Gala, themed 'United Endeavor,' was successfully held at Langham Place, Guangzhou. With only 7 hours for setup, the Towin PR team transformed the empty venue from scratch, completing everything on schedule. Every element on site was inspired by 3K Game's style and characters, immersing guests in a vibrant anime world.
Key Information
Event Planning & Execution: Towin PR
Venue: Langham Place, Guangzhou
Date: January 22, 2019
Services: Design development and on-site execution coordination
Interior
Stage
Stage Effect
Exterior
Product Display Area
Gala Prizes
Product Display
Sign-in & Message Wall
Photo Zone
Entrance
Related Services
Towin PR provided design development and on-site execution coordination for the 3K Game 2019 Annual Gala. From venue layout, stage construction, product display area design to sign-in and photo zone planning, the Towin team completed the full setup within 7 hours, ensuring the event ran smoothly.
Industry Insight
Annual galas in the gaming industry often require a high degree of visual fidelity to the game's IP to enhance immersion for employees and guests. This gala centered on an anime style, integrating game characters and elements into the venue design, reflecting the importance gaming companies place on brand culture communication. Event planning agencies must demonstrate rapid response and efficient execution to complete complex setups within tight timeframes while maintaining design quality.
Summary
Towin PR successfully executed the 3K Game 2019 Annual Gala, completing the venue setup in 7 hours with an anime-style presentation of game elements across interior, stage, exterior, product display, sign-in, photo zone, and entrance areas. The event showcased Towin's professional capabilities in event planning and execution.
- END -