Gathering in Lingnan, Sailing Towards Dreams: Baxter 2017 Annual Party

Event Background

In 2017, Baxter marked its 28th year in Guangzhou. On January 7, Baxter employees gathered to celebrate the Lingnan charm. Towin PR crafted a visual and cultural feast with a 'Lingnan Flavor' theme.

Core Highlights

The entire annual party was designed around the theme 'Lingnan Flavor', allowing guests to immerse themselves in the rich Lingnan culture. European-style relief architecture, sculptures with Lingnan charm, and authentic Cantonese snacks all exuded the essence of Lingnan. From the registration area and photo wall to the main venue, every detail was continuously deepened around the theme 'Gathering in Lingnan, Sailing Towards Dreams'.

Exterior Decoration

Hostesses dressed in classical Lingnan-style costumes, exuding elegance.

The Lingnan-style photo wall allowed guests to interact and take photos, experiencing the unique Lingnan charm and creating lasting memories.

Warm Hotpot Dinner

Baxter employees gathered around hotpot tables, creating a lively and harmonious atmosphere with a strong festive vibe.

Stage Design

Baxter employees performed a creative 'Little People Dance', which was wonderfully entertaining and full of fun.

With the joint efforts of the Towin team and Baxter, the party concluded successfully. Clients were satisfied, and employees had a great time!

Related Services

This event was fully planned and executed by Towin PR, covering core services such as event planning, corporate annual meetings, commercial event execution, and PR events. From theme creation, venue decoration, and process design to on-site management, the Towin team ensured the smooth implementation of the event with professional capabilities.

Industry Insights

Corporate annual parties are not only opportunities for employee gatherings but also windows to showcase corporate culture. By incorporating regional characteristics and interactive elements, they effectively enhance employee belonging and team cohesion. Towin PR focuses on theme deepening and detail experience in annual party planning, helping companies achieve dual goals of internal communication and brand image.

Summary

Towin PR planned and executed Baxter's 2017 annual party with the theme 'Gathering in Lingnan, Sailing Towards Dreams', creating a Lingnan-style venue with exterior decoration, a warm hotpot dinner, and stage design. Employees performed wonderful shows, and the party ended successfully. The professional execution by the Towin team earned client satisfaction.