Event Background
From November 25 to 28, 2014, the 7th China International Engineering Machinery, Building Materials Machinery, Engineering Vehicles and Equipment Expo (bauma China 2014) opened at the Shanghai New International Expo Centre, drawing a large gathering of domestic and international companies and receiving widespread attention. Seizing this moment, SANY Port Machinery held its 2014 Global Annual Summit with the theme "Excellence & Win-Win" at the Sheraton Shanghai Waigaoqiao Hotel on November 26.
Core Information
The summit attracted attention from SANY Port Machinery's domestic and international clients, with over 500 guests from around the world in attendance. As the event planning partner, Towin PR specially curated performances blending Chinese cultural elements with SANY Port Machinery's corporate culture, presenting a visual feast for guests from various countries.
Related Services
Towin PR provided event planning, brand launch, and annual meeting execution services for this SANY Port Machinery Global Annual Summit, including venue setup, program choreography, and on-site management, ensuring the event proceeded smoothly.
Industry Insight
The combination of an industry expo with a client annual meeting allows companies to showcase brand strength and enhance communication with clients. Incorporating Chinese cultural elements into the program can increase international clients' engagement and brand identification.
Summary
Leveraging the bauma China expo, SANY Port Machinery hosted its Global Annual Summit, attracting over 500 domestic and international clients. Through carefully curated cultural performances, Towin PR helped SANY Port Machinery present its corporate image and strengthen client relationships.