Event Background
On March 10, the NEX 3s 5G launch event went live online. This marked another collaboration between Towin PR and vivo, following the NEX 3 launch. Together, we used AR cross-dimensional technology to bring offline sensory experiences to the online world.
Core Highlights
For a long time, offline launches have been the first choice for brands due to their inherent sensory advantages. Our challenge was to replicate that sensory experience online.
We set up a green screen studio in vivo's M16 workshop in Dongguan for filming and live streaming. Post-production AR technology created the visual environment and demonstrated product features. By synchronizing pre-production with post-production and blending reality with virtual elements, we built a cinematic "future wonderland"—the NEX SPACE live room, truly belonging to the NEX 3s.
We designed a sci-fi camera showcase, immersive waterfall visuals, and a series of cinematic, engaging content, making the online viewing experience akin to watching a movie.
Given the premium positioning of NEX and its users, we invited renowned tech commentator and ZEALER founder & CEO Wang Ziru as a guest. Through in-depth dialogue, he and the product manager explored the product up close. This unique brand interaction and well-paced content delivery encouraged user participation and memory retention.
To boost engagement, we incorporated interactive elements like Weibo Q&A and price guessing games during the live stream, helping users quickly grasp product highlights.
Our repeated success with NEX launches gave us deep insight into its design language and brand tone. For this event, we maintained the high standards of offline launches, solving the immersion gap often seen in online events.
Related Services
As an event planning agency, Towin PR provided full-service solutions for the NEX 3s 5G launch, including brand launch planning, online live streaming execution, AR visual production, and interactive session design. Our core services cover event planning, brand launches, annual meetings, forums, commercial event execution, and PR events.
Industry Insights
An online launch is not simply moving an offline event online—a common yet overlooked fact. Online launches are tailored for the digital ecosystem. The NEX 3s 5G launch was a customized solution with exclusive format, narrative-driven content, and cinematic visuals. While brands will return offline post-pandemic, online launches can create equal or even greater value.
Summary
Some say this NEX launch was vastly different from previous ones. We say every NEX launch is different. From past to present, offline to online, normal times to pandemic times, change is constant—and so is creativity. Challenges persist, but so does victory. Whether online or offline, we ensure you stand on the perfect stage.