Event Background
Since its launch, Anthogenol® Moonlight Treasure Box capsules have helped countless women worldwide turn back the clock on their skin, thanks to the patented antioxidant MASQUELIER’s® original oligomeric proanthocyanidins (OPCs) discovered by renowned botanist Professor Jack Masquelier. The new products launched in Korea include a Cell Repair Serum and a Dual Anti-Oxidant Beauty Drink, both retaining the core antioxidant ingredients. After a pre-launch in Melbourne, they received endorsements from overseas influencers.
Key Highlights
The launch event featured an impressive lineup: 2 new products, 13 cross-border business leaders, 2 celebrity experience officers (Zhang Jiani and Ma Rui), 100 influencers, and 1 GBI × Gloria Jean's new retail beverage store. On site, Zhang Jiani shared her anti-oxidation and anti-aging skincare tips, while Ma Rui emphasized the importance of product absorption. Mr. Zhang Yansen, Chairman of China's Goubuli Group, stated that GBI will continue its mission to "find the best raw materials in the world and serve human health." Mr. Brent Moore, Commercial Consul of the Australian Trade and Investment Commission, affirmed the China-Australia cooperation and product quality.
Related Services
Towin PR, as the planner and executor of this event, was responsible for the overall concept design, on-site setup, process management, and media coordination of the brand launch. From venue selection to guest invitations, and from visual presentation to communication promotion, the Towin team ensured the smooth execution of the event in Korea, helping the client enhance brand exposure and influence in overseas markets.
Industry Insights
As the "looks economy" continues to heat up, consumers are demanding more refined oral beauty and skincare products. By combining celebrities, influencers, and business leaders in a cross-border launch, brands can quickly establish market recognition. Moreover, the close trade cooperation between China and Australia facilitates the entry of high-quality raw materials and products into the Chinese market, making cross-border brand launches an industry norm.
Summary
Anthogenol® Moonlight Treasure Box's new product launch in Korea successfully captured industry attention with its strong guest lineup and core antioxidant technology. Through professional event planning and execution, Towin PR provided end-to-end services from concept to implementation, further solidifying its leading position in the event planning field.
