[Overseas Event Execution Company] Moonlight Treasure Box New Product Launch Shines in South Korea

Event Background

Since its launch, Anthogenol® Moonlight Treasure Box capsules have, with the effective antioxidant ingredient MASQUELIER's® original oligomeric proanthocyanidins—patent-authorized by the discoverer of proanthocyanidins, renowned botanist Professor Jack Masquelier—erased the traces of time from the skin of countless women worldwide. The new products launched in South Korea this time include a cell repair essence and a dual antioxidant beauty drink, continuing the core antioxidant ingredient and, after an early launch in Melbourne, receiving recommendations from overseas influencers.

Key Information

This new product launch had a strong lineup: 2 new products, 13 cross-border business leaders, 2 celebrity experience officers (Zhang Jiani and Ma Rui), 100 internet celebrities, and 1 GBI×Gloria Jean's new retail beverage store. At the event, Zhang Jiani shared her skincare insights on antioxidant and anti-aging, and Ma Rui emphasized the importance of product absorption rate. Zhang Yansen, Chairman of China's Goubuli Group, stated that GBI will continue to fulfill its mission of "finding the world's best raw materials to serve human health." Mr. Brent Moore, Commercial Consul of the Australian Trade and Investment Commission, affirmed China-Australia cooperation and product quality.

Related Services

Towin PR Media, as the planner and executor of this event, was responsible for the overall plan design, on-site setup, process management, and media liaison for the brand launch. From venue selection to guest invitations, from visual presentation to communication and promotion, the Towin team ensured the smooth implementation of the event in South Korea, helping enhance the client brand's exposure and influence in overseas markets.

Industry Observation

As the "appearance economy" continues to heat up, consumer demand for oral beauty and skincare products is becoming increasingly refined. Through a multidimensional communication model combining cross-border launches with celebrities, internet influencers, and business leaders, brands can quickly build market awareness. At the same time, close China-Australia trade cooperation provides convenience for high-quality raw materials and products to enter the Chinese market. In the future, cross-border brand launches will become the industry norm.

Content Summary

The new product launch of Anthogenol® Moonlight Treasure Box held in South Korea successfully attracted industry attention with its strong guest lineup and core antioxidant technology. Through professional event planning and execution, Towin PR Media provided the brand with full-process services from concept to implementation, further consolidating its leading position in the event planning field.