Event Background
Shenzhen HKT Technology Co., Ltd., a leader in the capacitive touchscreen market, held the 'Smart Meetings Never Stop' new product launch and signing conference on October 11, 2019, officially unveiling the SURWISE Feng, Ya, and Song series capacitive conference tablets. Inspired by the 'Feng', 'Ya', and 'Song' sections of the ancient Chinese poetry collection 'Book of Songs', the series integrates classical cultural heritage with cutting-edge technology, aiming to provide efficient and intelligent meeting solutions for enterprises of all sizes. Towin PR, as the event planner and executor, was responsible for the overall coordination, venue setup, and process management of the launch.
Core Information
The launch showcased three products:
Feng Series: Targeted at small and medium-sized enterprises, offering high cost-performance. It integrates projection, computer, TV, electronic whiteboard, speakers, and remote conferencing, ready to use out of the box. Supports 4K bright large screen, capacitive pen writing, wireless screen casting, and remote video conferencing.
Ya Series: Designed for medium and large enterprises, featuring an 86-inch 4K screen with a bezel-free aesthetic design. Built-in high-definition camera, supports full-device meeting access, wireless screen mirroring, and full-channel annotation.
Song Series: Positioned as a high-end product, offering a boundless smart meeting experience. A luxury choice for large government and enterprise clients and high-end business needs.
Related Services
Towin PR provided full-process event planning and execution services for this new product launch, including: creative event theme planning, venue setup and construction, product display area design, media reception and communication, and on-site process control. Leveraging extensive experience in brand launch events, Towin ensured seamless coordination of all activities, helping HKT successfully convey the product value.
Industry Insights
As enterprise digital transformation accelerates, the smart conference tablet market continues to heat up. HKT's Feng, Ya, and Song series, with differentiated positioning covering various customer segments, particularly by integrating traditional cultural elements into tech products, injects new cultural connotations into the commercial display market. Towin PR observes that in future event planning, the exploration of brand cultural stories and the integration of technology experiences will become important trends.
Summary
The 'Smart Meetings Never Stop' new product launch concluded successfully. HKT's SURWISE series conference tablets, with innovative capacitive technology and user-friendly design, offer a new choice for the smart office field. Through professional event planning and execution, Towin PR helped the client achieve a successful product debut, further consolidating its leading position in the event planning industry.