Event Background
On November 27, 2018, SANY Marine unveiled new products at bauma China 2018. SANY Marine's flow machinery products, such as reach stackers and stackers, have maintained the No.1 domestic sales position for 11 consecutive years. This year, they launched three new products: the SMHW48 scrap steel handler, SEV2503 pure electric tractor, and SCP130H heavy forklift. Towin PR was responsible for the planning and execution of this new product launch.
Key Information
Event Planning & Execution: Towin PR
Venue: Shanghai Royal Garden Hotel
Date: November 27, 2018
Services: Design development, on-site coordination
Rendering images:
On-site photos:
Stage
Audience seating
Judges' seating
Awards
Culture wall
Signing ceremony
Entrance
Related Services
Towin PR provides one-stop services including event planning, brand launches, annual meetings, forums, commercial event execution, and PR events. For this project, Towin handled design development and on-site coordination to ensure a smooth launch.
Industry Insight
At construction machinery trade shows, new product launches are key opportunities for brands to showcase technical strength and market position. Through meticulous venue design, process planning, and on-site execution, companies can effectively communicate product value and boost customer confidence.
Summary
Towin PR successfully executed the SANY Marine new product launch at bauma China 2018, managing the entire process from design to implementation to help the client debut new products. For event planning and execution services, feel free to contact Towin PR.