Event Background
On October 17, 2019, Hunan TV held its 2020 Upfront at the Shengfeisi Grand Hotel in Changsha, themed "Born to Love," showcasing premium content resources such as variety shows and dramas for the coming year. Towin PR served as the event planning and execution partner, responsible for scheme planning, visual design, execution coordination, and interactive communication.
Core Highlights
The upfront broke through with four major themes: Innovation, Surge, Attack, and Infinity. The Malanshan think tank decoded four super plans: Innovation Co-creation Super Plan, Ace IP Super Plan, Blockbuster Drama Marketing Super Plan, and Marketing Innovation Growth Plan. The hosting lineup featured He Jiong leading the Happy Family, Shen Mengchen, Liu Ye, new hosts, and first and second season members of "Super-Vocal" including Cai Chengyu, Gao Tianhe, Tong Zhuo, Zhang Yingxi, Xu Junshuo, and Guo Hongxu. The event showcased Hunan TV's high-quality, high-standard content layout for 2020, aiming to deliver the most exquisite craftsmanship and unique creative audiovisual experiences to clients.
In 2020, Hunan TV adopted "Born to Love" as its channel slogan, launching a series of innovative programs that infused youthful faith across all segments. The channel aimed to deliver younger, more diverse, high-quality positive content and explore the latest, trendiest, and most effective advertising products to meet the communication and marketing needs of various brands.
Related Services
Towin PR provided comprehensive event planning and execution services for this upfront, including event scheme planning, visual design, execution coordination, and interactive communication. From venue setup to process control, from visual presentation to communication promotion, the Towin team ensured smooth progress of all aspects, helping Hunan TV perfectly showcase its 2020 content strategy to clients.
Industry Insight
TV upfronts serve as a crucial window for brand-platform connections. The professionalism of event planning and execution directly impacts clients' perception of platform value. This upfront strengthened Hunan TV's youthful brand image through thematic content presentation, star hosting lineup, and innovative plan releases. Towin PR focused on the unity of content and form in event planning, enhancing client experience through visual design and interactive communication, providing a benchmark for industry upfront execution.
Summary
Towin PR successfully executed Hunan TV's 2020 Upfront, contributing to its success through professional event planning, visual design, execution coordination, and interactive communication. The event showcased Hunan TV's premium content resources and innovative marketing plans for 2020, further consolidating its industry leadership.