Event Background
On April 28, 2021, Hunan TV held the "Yearning Together" Spring-Summer New Season Conference at the Taohuayuan Scenic Area in Changde, Hunan. Towin PR, as the event planning and execution partner, leveraged the local live performance "The Story of Peach Blossom Spring" to create an immersive roadshow, integrating Hunan TV's classic IPs into the natural landscape, unveiling new moves for flagship shows, fresh program ideas, and marketing integration strategies.
Key Information
Date: April 28, 2021, 19:00
Location: Shangri-La, Changde, Hunan
Services: Changsha event planning, Changsha event execution, visual design, execution coordination, interactive communication, e-commerce live streaming agency
Hosts: Li Weijia, Du Haitao, Shen Mengchen, Liu Ye, Liang Tian, Jin Mengjia
Overall Direction: Utilize the local live performance "The Story of Peach Blossom Spring" to create an immersive roadshow.
Guests arrived by boat, immersing themselves in the world of "The Story of Peach Blossom Spring." 18 performance points were connected by a river theater, recreating dreamlike scenes. The outdoor area was styled as a "Creative Bazaar," with tents for each show, Xiaomang, Mango TV, and the Satellite TV Business Center showcasing their elements.
The outdoor area was styled as a "Creative Bazaar." Each show, Xiaomang, Mango TV, and the Satellite TV Business Center had a tent with program elements inside.
Related Services
Towin PR provided Changsha event planning, Changsha event execution, visual design, execution coordination, interactive communication, and e-commerce live streaming agency services for this event. From immersive set construction to program IP integration, we ensured the smooth execution of the entire event.
Industry Insights
This conference adopted a "boat tour + creative bazaar" model, combining brand launches with cultural tourism settings, offering a new approach for the event planning industry. The immersive experience strengthened brand memory while leveraging natural scenery to reduce stage construction costs and enhance event uniqueness.
Summary
The 2021 Hunan TV Spring-Summer New Season Conference was successfully held at Taohuayuan. Towin PR, through professional planning and execution, integrated Hunan TV's IPs with the real-life "The Story of Peach Blossom Spring" to create an immersive roadshow. The event covered visual design, execution coordination, interactive communication, and full-process services, showcasing Towin's comprehensive capabilities in large-scale event planning.