Event Background
Lin Chuqin, Chairman of the Thai-Chinese Chamber of Commerce; Yu Linlin, Chairman of Haozun Group; and nearly one hundred guests including media friends and Thai-Chinese attended, using liquor as a medium to gather together and jointly witness this historic and brilliant moment.
Key Information
At the launch event, Li Guixiong, Vice Chairman of the Thai-Chinese Chamber of Commerce and Executive Director of the Federation of Industry Associations, said, "History forges classics, and the charm of fine liquor is worth widely spreading. We highly recognize the cultural status and brand value of Langjiu as an outstanding representative of China's baijiu industry, and we sincerely welcome and eagerly look forward to excellent Chinese brands entering Thailand to seek common development."
Yu Linlin, Chairman of Haozun International Co., Ltd., Langjiu's general agent in Thailand, stated,“Langjiu, a treasure carrying a thousand years of brewing craftsmanship, has been included in China's Intangible Cultural Heritage list, demonstrating its outstanding brewing quality and profound cultural heritage. We are willing to work closely with Langjiu, jointly committed to promoting the widespread dissemination and in-depth development of Chinese baijiu culture in Thailand, and unswervingly providing quality life services to Chinese in Thailand and local friends.”
From ancient times to the present, Chinese baijiu has carried the mission of witnessing and passing on history. From national affairs to every household, a beautiful life is accompanied by fine liquor. As a representative brand of Chinese baijiu, Langjiu, after a century of tempering and accumulation, now has a brand value of1518.76100 million yuan, for consecutive16years ranking among the top three in Chinese baijiu.
The dinner scene after the ribbon-cutting ceremony was also a dazzling cultural collision. The amusing opening dragon dance, the uniquely charming Thai dance, and the song performance by Su Yi, an evergreen figure in the Thai-Chinese music scene... Guests at the scene savored the mellow fragrance of Langjiu and the elegant charm of time in a joyful atmosphere.
Related Services
In the journey of Chinese people exploring the world, Langjiu is continuously accelerating its pace and accompanying them, serving as a witness to the beautiful life of Chinese people and becoming an important element around the world. Currently, Langjiu has successfully entered the markets of 26 countries and regions worldwide. From the Americas to Europe, from Southeast Asia to Australia, and to Africa, Langjiu is establishing connections with global consumers in diverse ways.
Industry Observation
This Langjiu Thailand Launch Event was planned and executed throughout by Towin PR Media. From venue setup and process design to guest reception, it demonstrated Towin's professional capabilities in the field of brand launch events. As a leading event planning company in China, Towin PR Media is committed to providing brands with one-stop event planning, brand launch events, corporate annual meetings, summit forums, commercial event execution, and PR event services.
Content Summary
On October 19, 2024, Langjiu successfully held its launch event in Bangkok, Thailand, marking an important step in its internationalization strategy. The event attracted nearly one hundred guests, including Lin Chuqin, Chairman of the Thai-Chinese Chamber of Commerce, and Yu Linlin, Chairman of Haozun Group. Langjiu's brand value reached 151.876 billion yuan, ranking among the top three in Chinese baijiu for 16 consecutive years, and it has now entered the markets of 26 countries and regions worldwide. Towin PR Media provided professional planning and execution services for this event.