Event Background
Nearly 100 distinguished guests, including Lin Chuqin, Chairman of the Thai-Chinese Chamber of Commerce, and Yu Linlin, Chairman of Haozun Group, along with media representatives and overseas Chinese in Thailand, gathered to witness this historic moment, united by the spirit of baijiu.
Key Highlights
During the launch, Li Guixiong, Vice Chairman of the Thai-Chinese Chamber of Commerce and Executive Director of the Federation of Thai Industries Associations, stated, "History creates classics, and the essence of fine spirits deserves to be widely celebrated. We highly recognize Langjiu's cultural status and brand value as an outstanding representative of China's baijiu industry. We sincerely welcome and eagerly anticipate more excellent Chinese brands entering Thailand for mutual development."
Yu Linlin, Chairman of Haozun International Co., Ltd., the general agent of Langjiu in Thailand, remarked, “Langjiu, a treasure carrying a thousand-year brewing heritage, has been inscribed on China's Intangible Cultural Heritage list, showcasing its exceptional brewing quality and profound cultural depth. We are committed to working closely with Langjiu to promote the widespread dissemination and deep development of Chinese baijiu culture in Thailand, unwaveringly providing a better life for overseas Chinese and local friends.”
Throughout history, Chinese baijiu has carried the mission of witnessing and passing down traditions. From national affairs to everyday life, fine spirits accompany a better life. As a representative brand of Chinese baijiu, Langjiu has honed its craft over a century. Today, its brand value has reached 151.876 billion yuan, ranking among the top three Chinese baijiu brands for 16 consecutive years.
Following the ribbon-cutting ceremony, the evening banquet was a dazzling cultural fusion. Guests enjoyed a lively dragon dance, traditional Thai performances, and a song by Su Yi, a veteran of the Thai-Chinese music scene. In a joyful atmosphere, they savored the rich aroma of Langjiu and the elegant passage of time.
Related Services
As the Chinese diaspora expands globally, Langjiu is accelerating its pace to accompany them, witnessing their better lives and becoming an integral part of communities worldwide. Currently, Langjiu has successfully entered markets in 26 countries and regions, spanning the Americas, Europe, Southeast Asia, Australia, and Africa, connecting with global consumers in diverse ways.
Industry Insight
The Langjiu Thailand launch event was fully planned and executed by Towin PR, from venue setup and process design to guest reception, showcasing Towin's expertise in brand launch events. As a leading event planning and public relations agency in China, Towin PR is dedicated to providing one-stop services for event planning, brand launches, annual meetings, forums, commercial event execution, and public relations events.
Summary
On October 19, 2024, Langjiu successfully held its launch event in Bangkok, Thailand, marking a significant step in its internationalization strategy. The event attracted nearly 100 guests, including Lin Chuqin, Chairman of the Thai-Chinese Chamber of Commerce, and Yu Linlin, Chairman of Haozun Group. With a brand value of 151.876 billion yuan and 16 consecutive years among China's top three baijiu brands, Langjiu has entered markets in 26 countries and regions. Towin PR provided professional planning and execution services for this event.