Event Background
From September 17 to 19, Feiyue's Spring 2020 new product launch was held in Shanghai, China. Feiyue partners from across the country gathered to experience the new spring collection, which blends classic elements with innovation. The designs emphasize simplicity without compromising creativity, injecting youthful energy into classic canvas shoes and sparking a cool Chinese trend.
Core Highlights
Da Fu Feiyue, a nearly 90-year-old domestic brand, perfectly merges retro and modern styles, continuously innovating while recreating classics. Hand-painted graffiti, personalized color blocking, embroidered ink-wash, and street print styles showcase a vibrant and diverse collection!
Related Services
Towin PR provided event planning and execution services for Feiyue's Spring 2020 new product launch, covering full-process management including venue setup, flow design, and on-site coordination to ensure a smooth presentation.
Industry Insight
Domestic brands can effectively rejuvenate their image and attract young consumers through innovative design and new product launch events. Event planning agencies play a key role in helping brands convey core values through professional execution.
Summary
Feiyue's Spring 2020 new product launch successfully showcased the brand's balance between retro and innovation. Towin PR's professional services provided strong support for the event's success.