Event Background
On May 31, Neways successfully held a product launch in Indonesia, aiming to deepen localized services and expand the Southeast Asian market. The launch was co-planned and executed by the Neways team and its Indonesian partner, with Towin PR serving as the event planning and execution agency, participating in the full preparation and implementation.
Key Highlights
The launch began with a speech by Yan Guo, Asia-Pacific Director of Neways, who stated that Neways will deeply extend product advantages in terms of practicality and reliability, delivering faster and more efficient localized services to users, excelling in the intelligent display manufacturing field, and achieving mutual benefits and shared growth with partners.
At this launch, Neways introduced three flagship products to the Indonesian market—the upgraded MG6S, MG7S, and the newly launched MG6S Plus and MG Cube series, continuing to strengthen its presence in the rental display application sector.
Related Services
Towin PR provided one-stop services for this launch, including event planning, brand launch execution, and commercial event execution, covering venue setup, process design, guest reception, and on-site management to ensure the smooth running of the event.
Industry Insight
With the growing demand for high-quality displays in the Southeast Asian market, localized product launches can effectively enhance brand awareness and channel partnerships. Event planning agencies need to precisely grasp client needs, integrate resources, and help clients achieve market expansion goals.
Summary
The Indonesia product launch successfully showcased Neways' innovative products and commitment to localization, strengthening relationships with Indonesian partners. Towin PR provided strong support to the client through its professional event planning and execution capabilities.