Event Background
On August 8, Zonergy Technology Co., Ltd. held a product launch and dealer meeting in Bangkok, Thailand, aiming to showcase its latest solar and storage products and expand into the Thai market. As the global energy transition accelerates, Thailand's demand for new energy solutions is growing. This event provided an important platform for Zonergy to connect with local partners.
Key Information
The launch showcased the company's residential energy storage systems (single-phase Panda series, three-phase Panda series), residential single-phase PV grid-tied inverters (Mercury series), residential three-phase PV grid-tied inverters (Apollo series), modular commercial and industrial energy storage systems (Power Cube series), and portable power stations. The event attracted over 30 dealers and more than 100 participants.
Senior executives from Thailand's two major power utilities, PEA (Provincial Electricity Authority) and MEA (Metropolitan Electricity Authority), attended the event, showing great interest in Zonergy. Teams from all new energy-related divisions of PEA and MEA also participated and held project-specific discussions on site.
The Engineering Institute of Thailand (EIT) attended the event, expressing hope that Zonergy would boost Thailand's new energy sector. Additionally, senior management and technical teams from leading companies in Thailand's telecommunications and power industries were present, showing keen interest in Zonergy's comprehensive energy solutions. These companies hope to integrate Zonergy's solutions with local conditions to address their power supply challenges.
At the meeting, Xue Jun, Vice President of Zonergy, welcomed the dealers and introduced the company's development history, core business, market position, and future vision. He expressed hope that attendees would gain a deep understanding of the company's products and microgrid solutions, and work together for mutual success in the Thai market. The company's marketing and R&D heads presented product features, technical highlights, market prospects, and after-sales service, and discussed product technical details and market applications with dealers.
Zonergy places high importance on its partnerships with dealers. By collaborating with excellent dealers, the company can bring the best products and services to Thai customers. Witnessed by attending leaders, the event included a franchising ceremony for sub-dealers and installers. Zonergy will work hand in hand with agents, sub-dealers, and installers to drive the development of Thailand's solar and storage industry.
Related Services
Towin PR provided full event planning and execution services for this event, including launch flow design, on-site setup, guest reception, and media coordination, ensuring the event ran smoothly and achieved its goals. Towin has extensive experience in brand launches and commercial event execution, helping companies effectively communicate brand value.
Industry Insight
As demand for renewable energy continues to grow in Southeast Asia, integrated solar-plus-storage solutions are becoming a market hotspot. By localizing product launches and building dealer networks, companies can quickly enter regional markets. This event attracted participation from Thai power utilities, engineering institutes, and leading industry players, reflecting the urgent local demand for advanced energy storage and comprehensive energy solutions. Going forward, solar and storage companies need to strengthen cooperation with local partners to drive technology deployment and large-scale application.
Summary
Zonergy successfully held a product launch and dealer meeting in Bangkok, Thailand, showcasing a range of solar and storage products and attracting participation from Thai power utilities, engineering institutes, and numerous dealers. The event featured product introductions, technical exchanges, and dealer franchising, laying a solid foundation for Zonergy's expansion in the Thai market. Towin PR provided professional event planning and execution support for this event.