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Event planning cases
Selected Projects

Event planning and brand launch projects

Explore database-published work across launch strategy, spatial experience, stage design and live event operations.

Sany Heavy Industry National Tour (E Generation Pride) 2026-09-17

Sany Heavy Industry National Tour (E Generation Pride)

From March to August 2011, Sany Heavy Industry held the E Generation Pride tour in 17 cities across China, showcasing the new E-series concrete pump trucks, with approximately 500 participants per event.

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Sany Heavy Industry Service Commitment Launch Event 2026-09-17

Sany Heavy Industry Service Commitment Launch Event

On July 8, 2011, Sany Heavy Industry held the "Boundless Heart · Priceless Promise" service commitment conference in Changsha, Hunan, with approximately 1,000 attendees. Executive President Mr. Yi Xiaogang presented a sealed scroll representing the "Lifetime Service" commitment to industry representatives, stating that the service commitment would be subject to oversight by the whole of society.

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Sany Heavy Industry C8 New Product Launch Event 2026-09-17

Sany Heavy Industry C8 New Product Launch Event

From March to April 2013, the Sany Heavy Industry C8 concrete pump truck new product launch events were held in seven locations: Guangzhou, Wuhan, Chengdu, Xinjiang, Guiyang, Kunming, and Changsha, with approximately 500 participants per event. The events incorporated Chinese and German cultural elements and invited singer Rongzhong Erjia to perform live.

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Sany Heavy Equipment 2019 National Tour Exhibition 2026-09-17

Sany Heavy Equipment 2019 National Tour Exhibition

The Sany Heavy Equipment 2019 tour exhibition, themed "Infinite Excitement, Colorful Sany," lasted from March to June and covered 16 regions nationwide including Sichuan, Jiangxi, Anhui, Henan, Jiangsu, and Shanxi, with approximately 500 attendees. Through a creative scroll sign-in and the release of the "Three Fasts and One Compensation" service commitment, the event strengthened brand-customer interaction.

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Sany Heavy Industry Global Tour (Dragon and Elephant Dance Together) Beijing Bird's Nest C8 Launch Event 2026-09-17

Sany Heavy Industry Global Tour (Dragon and Elephant Dance Together) Beijing Bird's Nest C8 Launch Event

Sany Heavy Industry held its Global Tour (Dragon and Elephant Dance Together) and C8 pump truck launch event at the Beijing Bird's Nest National Stadium, with 500 attendees.

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GAC Trumpchi GS8 New Product Launch 2026-09-17

GAC Trumpchi GS8 New Product Launch

On August 31, 2016, the GAC Trumpchi GS8 New Product Launch was held at the Six Senses Hotel in Qingcheng Mountain, Chengdu, with approximately 200 media participants.

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Hunan TV New Product Launch and Advertising Resource Sharing Sessions (Guangzhou, Shanghai) 2026-09-17

Hunan TV New Product Launch and Advertising Resource Sharing Sessions (Guangzhou, Shanghai)

On October 13 and 16, 2017, under the theme "Happy China, Enjoy a Bright Future," Hunan TV held its 2018 New Product Launch and Advertising Resource Sharing Sessions at the Four Seasons Hotel Guangzhou and Kerry Hotel Pudong, Shanghai, with approximately 500 participants per session.

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Excellence Education 20th Anniversary Annual Meeting and New Image Launch 2026-09-17

Excellence Education 20th Anniversary Annual Meeting and New Image Launch

On December 20, 2017, Excellence Education held its 20th anniversary annual meeting and new image launch event in Guangzhou, with approximately 4,000 participants.

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Hunan TV Youth Shines in the New Era 2019 Launch Event 2026-09-17

Hunan TV Youth Shines in the New Era 2019 Launch Event

On November 9, 2019, Hunan TV held the Youth Shines in the New Era 2019 Launch Event at the banquet hall of the St. Tropez Hotel in Changsha.

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