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Project Detail

Sany Heavy Industry National Tour (E Generation Pride)

From March to August 2011, Sany Heavy Industry held the E Generation Pride tour in 17 cities across China, showcasing the new E-series concrete pump trucks, with approximately 500 participants per event.

Strategy / Design / Live Operations
Commercial Marketing Events
Sany Heavy Industry National Tour (E Generation Pride)

Project Information

Project Name: 2011 Sany Heavy Industry Tour (E Generation Pride)
Time: March to August 2011
Locations: Taiyuan, Hohhot, Shijiazhuang, Beijing, Harbin, Shenyang, Zhengzhou, Fuzhou, Hangzhou, Shanghai, Haikou, Nanning, Kunming, Guiyang, Lanzhou, Xining, Changsha
Number of participants: approximately 500 people per event

On-site Presentation

The tour events featured creative performances with distinctive traditional Chinese charm, as well as dazzling stage lighting effects.

2011 Sany Heavy Industry National Tour2011 Sany Heavy Industry National Tour2011 Sany Heavy Industry National Tour2011 Sany Heavy Industry National Tour2011 Sany Heavy Industry National Tour2011 Sany Heavy Industry National Tour