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Event planning cases
Selected Projects

Event planning and brand launch projects

Explore database-published work across launch strategy, spatial experience, stage design and live event operations.

Sun Hung Kai Properties Kowloon Lake Annual Commercial Premiere 2026-10-19

Sun Hung Kai Properties Kowloon Lake Annual Commercial Premiere

In June 2011, Sun Hung Kai Properties held the annual commercial premiere for Kowloon Lake in Huadu, Guangzhou, with approximately 800 attendees.

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Junpin Xijiu · Elegant Banquet Across Nine Provinces National Tour Case Study 2026-09-18

Junpin Xijiu · Elegant Banquet Across Nine Provinces National Tour Case Study

Xijiu Company held nearly 30 "Junpin Xijiu · Elegant Banquet Across Nine Provinces National Tour" events in multiple provinces nationwide, integrating brand culture through adaptations of three famous paintings, with cumulative online readership exceeding 900,000.

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Michelin Tire 2019 On-Site Experience Event 2026-09-17

Michelin Tire 2019 On-Site Experience Event

In March 2019, Michelin Tire held an on-site experience event in Zhuhai, Guangdong, with approximately 200 participants. An experience track was set up on site to demonstrate the tire's safety and comfort performance.

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Infinitus France Scenic Journey 2026-09-17

Infinitus France Scenic Journey

In 2019, Infinitus held the Scenic Journey event in France.

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#Mid-Autumn Night Drink Xijiu# Enchanting Moon-Viewing Journey 2026-09-17

#Mid-Autumn Night Drink Xijiu# Enchanting Moon-Viewing Journey

On September 29-30, 2019, Xijiu held the Enchanting Moon-Viewing Journey event in the Pingtang Astronomy Town of Guizhou, jointly launching the Enchanting Moon-Viewing Destination H5 selection with Ctrip Travel and Chinese National Geography, and inviting 20 guests (including 5 Ctrip travel influencers) to participate in the moon-viewing journey.

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TAL Online School Quality Education System Launch and Programming Course Launch Event 2026-09-17

TAL Online School Quality Education System Launch and Programming Course Launch Event

Under the theme "A Freer Future," TAL Online School held the Quality Education System Launch and Programming Course Launch Event at the Beijing Wenjin International Hotel, officially unveiling its quality education curriculum system.

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Chinese New Year, Drink Xijiu 2020 Most Beautiful New Year Flavor Train Activity 2026-09-17

Chinese New Year, Drink Xijiu 2020 Most Beautiful New Year Flavor Train Activity

On January 9, 2020, Xijiu carried out train interactive activities on four high-speed rail routes: Zhengzhou-Jinan, Shanghai-Guiyang, Guiyang-Beijing, and Guangzhou-Guiyang, covering a foot traffic of 8,000+ people. Through interactions such as shake-to-draw lotteries, interviews, and performances by the God of Wealth and Liquor Fairies, Xijiu customized merchandise and 4,200 portions of Xijiu were given away.

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Born to Love | Hunan TV 2020 Advertising Conference 2026-09-17

Born to Love | Hunan TV 2020 Advertising Conference

On October 17, 2019, the Hunan TV 2020 Advertising Conference was held at the St. Tropez Hotel in Changsha, with He Jiong leading the Happy Family, several new hosts, and members of "Super-Vocal" in appearance.

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Yishang PLUS Brand Beijing Debut and Nordic Lifestyle Festival Hotel Opening Ceremony 2026-09-17

Yishang PLUS Brand Beijing Debut and Nordic Lifestyle Festival Hotel Opening Ceremony

On September 10, 2019, Yishang PLUS Hotel (Bird's Nest Branch) held its brand Beijing debut and the opening ceremony of the Nordic Lifestyle Festival, conveying the value proposition of "enhancing happiness."

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