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Project Detail

Sany Heavy Industry C8 New Product Launch Event

From March to April 2013, the Sany Heavy Industry C8 concrete pump truck new product launch events were held in seven locations: Guangzhou, Wuhan, Chengdu, Xinjiang, Guiyang, Kunming, and Changsha, with approximately 500 participants per event. The events incorporated Chinese and German cultural elements and invited singer Rongzhong Erjia to perform live.

Strategy / Design / Live Operations
Commercial Marketing Events
Sany Heavy Industry C8 New Product Launch Event

Project Information

Project Name: Sany Heavy Industry C8 New Product Launch Event
Location: Guangzhou, Wuhan, Chengdu, Xinjiang, Guiyang, Kunming, Changsha
Time: March-April 2013
Number of Participants: Approximately 500 people per event

On-site Presentation

The launch event adopted a Chinese-German style design, reflecting the background of the C8 concrete pump truck's integration of Chinese and German technology. The event invited singer Rongzhong Erjia to perform live.

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