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Michelin Tire 2019 Live Experience Event

In March 2010, Michelin Tire held a live experience event in Zhuhai, Guangdong, with approximately 200 participants. An experience track was set up on site to demonstrate the safety and comfort performance of the tires.

Strategy / Design / Live Operations
Commercial Marketing Events
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Michelin Tire 2019 Live Experience Event
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Project Details

Project Name: Michelin Tire 2010 Live Experience Event
Location: Zhuhai, Guangdong
Date: March 2010
Number of Participants: 200

On-Site Presentation

The stage design featured an experience track, fully illustrating how Michelin delivers safety and comfort.

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