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SANY 2025 New Energy Product Launch Event and Guangdong SANY Opening Ceremony

On March 18, 2025, SANY Heavy Industry held the 2025 New Energy Product Launch Event and Guangdong SANY Opening Ceremony in Guangzhou. The event included product launch, lion eye-dotting, and an appreciation dinner, among other segments.

Strategy / Design / Live Operations
Commercial Marketing EventsGovernment & City Events
SANY 2025 New Energy Product Launch Event and Guangdong SANY Opening Ceremony

Event Key Visual0ed2a00ffb66566f46cec2d60a28125.jpg

The key visual centers on the SANY Heavy Industry brand logo, with red as the primary color, paired with an industrial-style background, displaying models of the 2025 new energy products.

Event SetupSANY 2025 New Energy Product Launch Event and Guangdong SANY Opening Ceremony event site photo 01

The site featured a check-in area, equipment display area, tea break area, photo area, and more.

Event Site

Opening CeremonySANY 2025 New Energy Product Launch Event and Guangdong SANY Opening Ceremony event site photo 02

The event opened with the opening dance "Leaping into the Future." Leaders of SANY Heavy Industry delivered speeches, introducing the new energy strategic layout and the launch of the 2025 products. This was followed by ceremonies including lion eye-dotting and plucking the greens to send blessings, witnessing the official establishment of Guangdong SANY.

Appreciation DinnerSANY 2025 New Energy Product Launch Event and Guangdong SANY Opening Ceremony event site photo 03

During the dinner there were artistic performances and a lucky draw segment, including a band performance, Chinese-style dance, and youth song and dance, among others.

Conclusion

New quality leads the way, born extraordinary. This launch event and opening ceremony showcased the SANY brand culture and technological innovation.