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Chinese New Year, Drink Xijiu 2020 Most Beautiful New Year Flavor Train Activity

On January 9, 2020, Xijiu carried out train interactive activities on four high-speed rail routes: Zhengzhou-Jinan, Shanghai-Guiyang, Guiyang-Beijing, and Guangzhou-Guiyang, covering a foot traffic of 8,000+ people. Through interactions such as shake-to-draw lotteries, interviews, and performances by the God of Wealth and Liquor Fairies, Xijiu customized merchandise and 4,200 portions of Xijiu were given away.

Strategy / Design / Live Operations
Commercial Marketing Events
Chinese New Year, Drink Xijiu 2020 Most Beautiful New Year Flavor Train Activity

Project Information

Event Name: Chinese New Year, Drink Xijiu 2020 Most Beautiful New Year Flavor Train Activity
Time: January 9, 2020
Location: Zhengzhou-Jinan; Shanghai-Guiyang; Guiyang-Beijing; Guangzhou-Guiyang

On-site Presentation

Covering high-speed rail stations and trains, the interactive foot traffic was 8,000+ people. Through interactions such as shake-to-draw lotteries, interviews, and performances by the God of Wealth and Liquor Fairies, a total of Xijiu customized peripheral gifts and 4,200 portions of Xijiu were given away.

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