[France Event Planning & Execution] Tmall Ideal Life Carnival Season

Event Background

[Event Planning & Execution – France] Tmall Ideal Life Carnival Season

Time: May 19, 2019, Beijing Time

Location: Cannes, France

Services:France event concept planning, visual design, execution coordination, interactive communications

On this Cannes trip, OMG Perfect Beauty will join forces with the Tmall Ideal Squad to invite major celebrity IPs, top media, and well-known influencers to form the Tmall Ideal Squad and travel to Cannes for a different kind of Cannes experience. The strong lineup includes renowned Taiwanese host Mickey Huang, our show producer Wang Xiaoya, Jupe Vendue, Bigeve brand founder Zhang Dayi, fashion debater Xiao Xiao, and Douyin's No. 1 foreign makeup-recreation goddess ALLA, who together brought everyone the global livestream of the Cannes Glorious Red Night.

Towinteam members brought designed light boards and fireworks, adding a brilliant touch to the event!

Get a feel for the atmosphere at the event site

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Key Information

Towin PR & Communications provided France event concept planning, visual design, execution coordination, and interactive communications services for the Tmall Ideal Life Carnival Season. The event was held on May 19, 2019, in Cannes, France, jointly presented by OMG Perfect Beauty and the Tmall Ideal Squad, with celebrities and influencers including Mickey Huang, Wang Xiaoya, Zhang Dayi, Xiao Xiao, and ALLA invited to participate, and the Cannes Glorious Red Night was globally livestreamed. The Towin team designed and produced light boards and fireworks, adding highlights to the event.

Related Services

• Event Planning: France event concept planning
• Visual Design: Event visual design
• Execution Coordination: France event execution coordination
• Interactive Communications: Interactive communications

Industry Observation

Brand overseas event planning must balance localization with brand tonality, integrate celebrity, media, and influencer resources, and expand communication reach through formats such as livestreaming. In cross-border event execution, Towin PR & Communications focuses on detail design and on-site atmosphere creation, helping brands build influence in overseas markets.

Content Summary

Towin PR & Communications provided one-stop France event planning and execution services for the Tmall Ideal Life Carnival Season, covering concept planning, visual design, execution coordination, and interactive communications, and successfully created the Cannes Glorious Red Night through a celebrity and influencer lineup and a global livestream. The event demonstrated Towin's professional capabilities in cross-border event planning and execution.