Project Detail

SANY C8 New Product Launch Event

From March to April 2013, SANY held the C8 concrete pump truck new product launch events in seven cities: Guangzhou, Wuhan, Chengdu, Xinjiang, Guiyang, Kunming, and Changsha. Each event attracted approximately 500 attendees. The events incorporated Sino-German cultural elements and featured a live performance by singer Rongzhong Erjia.

2022-12-13 Strategy / Design / Live Operations

Commercial Marketing Events

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Project Details

Project Name: SANY C8 New Product Launch Event
Locations: Guangzhou, Wuhan, Chengdu, Xinjiang, Guiyang, Kunming, Changsha
Date: March - April 2013
Attendance: Approximately 500 per event

On-Site Highlights

The launch events featured a Sino-German design theme, reflecting the integration of Chinese and German technology in the C8 concrete pump truck. Singer Rongzhong Erjia was invited to perform live.

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