Project Information
On July 2, the Guizhou Moutai 2023 Ningxia Moutai Fan Carnival was held in Zhongwei, Ningxia, with more than 300 Moutai fans participating.
On-site Presentation
The carnival used the starry sky and desert as a bridge, integrating Moutai culture with Ningxia culture. The main KV used blue sky, desert, and starry sky as the background, with a Moutai bottle standing in the center of the image, and elements of Ningxia landmark buildings inside the bottle.
The countdown posters were centered around the main KV, combining Moutai brand, culture, and products to create a variety of visuals.
Brand Exhibition Area - Five-in-One Marketing
Brand Exhibition Area - Five-Line Development
Pool Staircase 3D Lettering
Theme 3D Lettering
Xiao Mao DP Point
Starry Sky Theater - Product Display Area
Moutai Fan Family Display Area
Theater Stage
Starry Sky Stage - 3D Lettering
H5 Invitation
The pre-event creative H5 invitation was designed based on the concept of making wishes upon stars, combined with the main visual tone. Guests wrote down their wishes, which flowed into the bottle, ultimately lighting up the bottle and generating a wish poster.
Interactive Planning
The carnival created a desert culture market, including interactive experiences such as traditional Chinese culture, intangible cultural heritage creative products, desert culture, and Moutai ice cream tasting. Guests used exclusive market tokens to participate in games, experiencing intangible cultural heritage handicrafts, pitch-pot and cuju games, desert camel photo shoots, and desert-themed costumes.
Program Performance
The opening ceremony was based on the concept of "Traversing a Thousand Years, Reading Cultural Ancient Scrolls with Moutai," planned into three chapters, each introduced by a custom video. The outdoor starry sky gala built the stage atmosphere around the concept of the hometown of stars, using the dialogue between Xiao Mao and Xiao Xun as a thread to toast the guests. Activities included laser shows, launch ceremonies, torch handovers, situational recitations, dance performances, and more.
