Project Scope
Project Background
On December 22-23, 2021, the "YOUNG Commerce · Ignite" 2021 China Commercial Experience Creation Festival hosted by Winshang.com was held at JW Marriott Hotel Shenzhen Qianhai OCT. The event gathered over 300 well-known brands, aiming to create a trend festival and promote commercial experience innovation.
Services Provided
Towin provided scheme planning, visual design, execution coordination, and interactive communication services for this event, covering cocktail party planning and exhibition execution.
Execution Highlights
- Centered on "trendy youth culture," integrating creative, fun, and rich designs into the venue to create an immersive experience.
- Featured eight keynote speeches, two micro-forums, the "Leading · Creating New Forces" awards ceremony and reception dinner, and the "Trendy Youth Observation Bureau" themed exhibition, offering diverse content.
On-site Presentation
Project Summary
Through innovative immersive experience design, Towin effectively enhanced the event's influence and appeal, helping the client achieve a trendy expression of commercial experience.