Project Scope
Project Background
On December 22-23, 2021, the "YOUNG Business. Igniting" 2021 China Commercial Experience Creation Festival, hosted by Winshang, was held at JW Marriott Hotel Shenzhen Bao'an. The event gathered 300+ well-known brands, aiming to create a trend gala and promote innovation in commercial experience.
Scope of Services
Towin provided solution planning, visual design, execution coordination, and interactive communication services for this event, covering cocktail party planning and exhibition execution.
Execution Highlights
- With "trendy new youth culture" as the core, creativity, fun, and rich design were integrated into the venue to create an immersive experience.
- Eight keynote speeches, two micro-forums, the "Leading · Creating Young New Forces" award ceremony and reception dinner, and the "Trendy Youth Observation Bureau" themed exhibition were set up, with rich and diverse content.
On-site Presentation
Project Summary
Through innovative immersive experience design, Towin effectively enhanced the event's influence and appeal, helping the client achieve a trendy expression of commercial experience.