Service Scope
Turn Communication Into Compounding Brand Equity, Not One-Off Coverage
Modern brand communication is no longer "issuing a press release." It's a closed loop of strategy, content, media, paid, KOL, social and sentiment. Towin delivers integrated PR as one program — one team, from strategy to data recovery.
Strategy and content
- Annual communication strategy and quarterly cadence planning
- Brand story rewriting, whitepapers, industry viewpoints
- Press releases, long-form articles, interview scripts
Media and execution
- Central and regional mainstream media invitation and placement (Xinhua, People's Daily online, CCTV online, China News Service)
- Deep relationships with vertical, financial and consumer titles
- KOL/KOC matrix campaigns across platforms
- Social operations across Weibo, WeChat, Xiaohongshu, Douyin and Bilibili
Sentiment and crisis
- Brand sentiment monitoring and early warning
- Hot-topic response and sentiment steering
- Crisis response playbooks and messaging support
Data recovery
Every campaign closes with clear data on reach, engagement, sentiment and media coverage — aligned directly to your KPI and budget.