Event Background
VIVO held the grand launch of its NEX smartphone in Shanghai. The event featured exquisite decoration and the debut of the new VIVO NEX, surprising guests and conveying the true meaning behind the NEX series.
Core Highlights
VIVO designed a 70-meter NEX dimensional passage that led guests into a futuristic and tech-filled experimental station, offering a comprehensive experience of the VIVO NEX's powerful performance. The curved stage design and tech-infused product interaction zones transformed the venue into a space blending technology and futurism, reflecting NEX's innovative design concept.
The NEX launch officially began with JOVI voice assistant. VIVO Senior Vice President Ni Xudong delivered the opening speech, followed by a product manager showcasing the full features of the VIVO NEX. After the presentation, attendees could try the VIVO NEX in the product interaction area, which included a phone bar, photo zone, AI experience zone, gaming zone, Hi-Fi listening zone, and space bar. The phone bar displayed the full-screen display, pop-up front camera, and fingerprint touch technology; in the photo zone, guests could wear astronaut suits to experience the pop-up camera; the AI zone allowed interaction with JOVI; the gaming zone featured battles in a simulated space capsule; the Hi-Fi zone offered premium audio; and the space bar served snacks.
Related Services
Towin PR specializes in brand launches, event planning, and execution, offering one-stop services from creative conception, stage design, and interactive zone planning to on-site management. The immersive space design and product interaction zones of this VIVO launch are areas where Towin excels, helping clients create memorable brand events.
Industry Insights
Brand launches are shifting from one-way information delivery to immersive experiences, using tech-driven scenes, interactive areas, and detailed design to let participants deeply perceive product features. VIVO's launch, centered on "futurism," created a cohesive narrative through its passage, stage, and experience zones, setting a benchmark for the industry.
Summary
The VIVO NEX launch event was flawless in its flow, details, and setup, earning praise from international media. The VIVO NEX, breaking away from the notch design, is highly anticipated as a full-screen phone with premium specs. Towin PR will continue to follow industry trends and deliver outstanding event planning services to clients.