Event Background
On August 18, 2018, the Tianyu Hongyue 1925 Marketing Center grandly opened on Cuisha Road in the West District of Zhongshan, simultaneously hosting Zhongshan's first retro fashion party. With the theme "Saluting 1925," the event blended vintage elements with modern fashion, aiming to pay tribute to a new era for Zhongshan. Towin PR, as the event planning and execution agency, was fully responsible for the creative planning, on-site setup, and process management of this brand launch.
Key Highlights
The event attracted approximately 500 participants and featured retro fashion shows, classic car displays, nostalgic interactive games, and other segments, creating a strong 1920s ambiance. Inside the marketing center, scenographic setups blended the project's historical heritage with a modern lifestyle concept. Towin PR paid meticulous attention to detail in event planning, from the check-in process to stage lighting, striving to deliver a high-quality experience.
Related Services
For this event, Towin PR provided brand launch planning, commercial event execution, on-site setup, and process management services. From theme creativity to material design, from stage construction to personnel coordination, the Towin team maintained full control to ensure the event's smooth implementation.
Industry Insights
Real estate marketing center openings are evolving from traditional ceremonies to themed, experience-oriented events. By incorporating cultural elements such as retro fashion, these events can effectively attract target audiences and enhance the project's brand image. Towin PR focuses on combining cultural depth with commercial objectives in event planning, offering differentiated solutions for real estate clients.
Summary
The Tianyu Hongyue 1925 Marketing Center Grand Opening & Zhongshan's First Retro Fashion Party was a brand launch event executed by Towin PR in Zhongshan. With a 1925 theme and a retro fashion party format, the event successfully attracted around 500 participants, showcasing Towin's expertise in event planning and execution.