Event Background
On July 21, 2023, HONOR's return brand launch event in Vietnam was grandly held at the White Palace Convention Center in Ho Chi Minh City. As HONOR's first official appearance in the Vietnamese market, the event was hosted by YouYou Network Technology, with Towin PR responsible for full event planning and execution. The launch aimed to announce HONOR's return to Vietnam and showcase its latest products and strategic layout.
Core Information
Mr. Li Gui, Founder, Chairman, and CEO of YouYou Network Technology; Mr. Wang Jifei, Global Sales Director; Mr. Lyu Mingwu, Deputy General Manager of Vietnam Branch; and Mr. Guo Lang, Head of HONOR Thailand & Vietnam, jointly attended the event. Mr. Li Gui delivered a speech, welcoming all guests and detailing YouYou's background and strengths. He shared the brand story and cooperation history between YouYou and HONOR, expressing firm belief that HONOR will become the next globally shining tech brand and pledging YouYou's steadfast support for HONOR's overseas strategy. Mr. Guo Lang provided an in-depth introduction to HONOR's brand background, business layout, and strategic plans in Vietnam, stating that HONOR is committed to providing digital services for a connected world.
At the event, HONOR showcased its latest products and invited numerous partners, renowned media, and influencers. Major Vietnamese media outlets also covered the event. The successful launch marked the beginning of HONOR's return to the Vietnamese market.
Related Services
Towin PR provided comprehensive event planning and execution services for HONOR's return brand launch, including venue selection (White Palace Convention Center), stage construction, flow design, guest reception, media invitation, and on-site management. Leveraging extensive experience in brand launch events, Towin PR ensured the smooth execution of the event, helping HONOR make a brilliant debut in Vietnam.
Industry Insights
As global tech brands accelerate their expansion into Southeast Asia, Vietnam has emerged as a promising consumer market. Brand launch events, as a critical step in entering new markets, require precise planning and efficient execution. Through this HONOR event, Towin PR demonstrated its professional capabilities in cross-border brand activities, providing a replicable model for tech brands going global.
Summary
On July 21, 2023, HONOR's return brand launch event in Vietnam was successfully held at the White Palace Convention Center in Ho Chi Minh City. YouYou Network Technology hosted as the exclusive master distributor, with Towin PR providing event planning and execution. The event gathered numerous guests and media, with HONOR executives introducing brand strategy and products, marking HONOR's official return to the Vietnamese market. Towin PR's professional event planning capabilities ensured the event's success.
