Event Background
On January 12, 2019, Certus held its Spring Festival annual meeting at the Westin Guangzhou under the theme 'Looking Ahead, Another Decade of Success.' Employees from branches in Nanjing, Beijing, and Shanghai gathered in Guangzhou for an unforgettable evening. Towin PR was responsible for design development and execution coordination.
Core Highlights
The venue creatively transformed into a Guangzhou 'flower street,' blending local traditions of 'good omens' with interactive activities such as sugar painting and flower street games, delighting employees. The performances were spectacular, including a gunfight show, singer performances, lion dance, clown show, stage play 'The Bridal Procession,' Peking opera, and mirror dance—all self-choreographed and directed by employees under professional guidance, showcasing their diverse talents.
Rendering
On-site Photos
Stage
Calligraphy Table
Starting in October, Certus employees prepared for the annual meeting performances. With guidance from professional choreographers and directors, the usually elegant office ladies and reserved gentlemen transformed, donning their costumes and giving their all on stage.
Gunfight Show
Singer Performance
Lion Dance
Clown Show
Stage Play – The Bridal Procession
Peking Opera
Mirror Dance
Redemption Area
Honor Board
Registration Desk
Related Services
Towin PR provided design development and execution coordination for the annual meeting, including stage construction, program choreography, interactive activity design, and on-site setup, ensuring the event ran smoothly.
Industry Insight
Corporate annual meetings are not only a time for employee reunion but also an important showcase of company culture and team cohesion. Incorporating local cultural elements, such as the Guangzhou flower street theme, enhances employees' sense of belonging and engagement—a practice worth emulating.
Summary
Certus successfully held its 2019 Spring Festival annual meeting at the Westin Guangzhou, with Towin PR handling design development and execution coordination. Themed 'Looking Ahead, Another Decade of Success,' the event integrated Guangzhou's flower street culture with interactive activities, and employees performed a variety of self-choreographed shows, demonstrating the company's vitality and cohesion.
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