Event Background
Winsing Animation's "Create·Change Future" autumn new product launch was successfully held in Foshan in 2019, attracting hundreds of distributors from all over the country. This launch not only unveiled a series of new toys but also marked Winsing Commerce's innovative transformation from a traditional B2B model to an O2O model, showcasing its new achievements in building an IP ecosystem.
Core Information
The launch, themed "Create·Change Future," saw Mr. Chen Xiao, General Manager of Winsing Animation, explain the deep meaning of "Create·Change" and introduce the online e-commerce self-operated platform "GG Bond Official Flagship Store," achieving an upgrade from B2B to O2O and creating an integrated online-offline ecosystem of content, products, and fans. Ms. Liu Chong, Licensing Director of the Brand and Licensing Division, shared successful licensing cases of two major IPs: GG Bond and Baibian Xiaoba. Mr. Li Zhuoming, President of the Guangdong Toy Association, was invited to attend, affirming Winsing Animation's past series and offering best wishes.
Ms. Gu Yanmei, Vice President of Winsing Animation, unveiled the new Baibian Xiaoba series, which incorporates STEAM education concepts to stimulate children's interest in subjects through animation. Subsequently, Ms. Gu, Mr. Chen, and other senior leaders, together with Mr. Li Zhuoming and Mr. Fan Shugang, President of the Guangzhou Early Childhood Education Industry Association, launched the "Baibian Xiaoba: Super Learning Pioneer" project.
Related Services
Towin PR, as the event planning and execution company for this launch, provided comprehensive services from stage construction and process design to on-site execution, ensuring the smooth progress of all aspects of the launch. Towin has extensive experience in brand launches, commercial event execution, and other fields, capable of tailoring efficient and professional event solutions for clients.
Industry Observation
This launch reflects the deep integration trend of animation IPs and the toy industry. Through the online-offline O2O model, companies can reach consumers more directly and enhance brand recognition. Meanwhile, IP content development combined with educational concepts injects new vitality into the toy industry, becoming a direction for innovative development.
Content Summary
Winsing Animation's "Create·Change Future" autumn new product launch successfully showcased its innovative transformation achievements, including the O2O model upgrade, IP licensing cases, and the new Baibian Xiaoba series. Towin PR, with its professional event planning and execution capabilities, provided strong support for the successful holding of the launch.