Event Background
In 2020, due to the global pandemic, HKBU MBA (Shenzhen) students could not travel to Hong Kong for their graduation ceremony. To make up for this, HKBU and Harbin Institute of Technology jointly hosted a grand graduation high table dinner in Shenzhen, creating unforgettable memories for graduates. Towin PR, as the event planning and execution partner, was responsible for creative planning, visual design, execution coordination, and interactive communication.
Core Information
The graduation high table dinner was held in Shenzhen, gathering HKBU MBA (Shenzhen) graduates, professors, and guests. The event adopted a high table format, blending academic ceremony with social dinner. The venue was elegantly decorated, with a program including the president's address, degree conferral, outstanding student awards, and cultural performances. Towin PR's visual design highlighted the joint elements of HKBU and HIT, using lighting, stage, and props to create a solemn yet warm atmosphere, ensuring smooth execution under strict pandemic prevention measures.
Related Services
Towin PR provided full-process event planning and execution services for this graduation dinner, including: event planning, visual design (key visuals, invitations, venue decoration), execution coordination (venue setup, process management, personnel scheduling), and interactive communication (photography, videography, live streaming, social media). These services cover brand launches, annual meetings, forums, commercial event execution, and PR events, showcasing Towin's expertise in high-end educational events.
Industry Insights
In 2020, offline events faced huge challenges due to the pandemic, but the demand for blended online-offline graduation ceremonies and dinners gave rise to new service models. Universities and business schools placed greater emphasis on ritual and brand experience, demanding higher creativity, execution efficiency, and crisis management from event planners. Through this project, Towin PR demonstrated its ability to integrate resources and ensure event quality under special circumstances, accumulating valuable experience for similar future events.
Summary
The HKBU MBA (Shenzhen) graduation high table dinner was successfully held in Shenzhen. Towin PR, as the event planner and executor, managed everything from visual design to on-site coordination, creating a dignified and warm graduation celebration for the graduates. The event not only compensated for the students' inability to travel to Hong Kong but also highlighted Towin's professional expertise in high-end event planning.