Event Background
On April 24, 2020, the "2020 Online Joint Launch of Innovative Products" was successfully held on the 2nd floor of Fashion Industrial Park, organized by the China Garment Quality Manufacturer Alliance—Fashion Industrial Park, and co-organized by DuPont China Group Co., Ltd., Sateri, Shanghai Shengyicheng Textile Co., Ltd., Guangzhou Zhida Garment Co., Ltd., and Xintianyuan Textile Co., Ltd. To help Chinese garment enterprises grasp new market consumption demands, understand new industry development trends, and create new momentum for fashion products, the online launch invited five corporate executives from the fields of new materials and new product development at home and abroad to share their insights.
Core Information
With the enthusiastic anticipation of online viewers and the arrival of on-site guests, the "2020 Online Joint Launch of Innovative Products" officially kicked off. Ms. Helen, Marketing Manager of DuPont China Group Co., Ltd., first took the stage to analyze the impact of the pandemic on society and consumer psychology. She believed that "sustainable fashion and environmental awareness" would become the main fashion trend in the textile industry in the post-pandemic era, and introduced sustainable fabrics created with DuPont™ SORONA® bio-based fiber technology. Subsequently, Ms. Chen Jie, Strategic Marketing Director of Sateri, introduced the natural green material selection, leading recycling technology, and fabric shaping advantages of Ecoverde® fiber, and jointly launched the new Ecoverde X MarColor antibacterial fabric series with Mr. Fan Yuxing, Product Director of Shanghai Macolor Children's Clothing Co., Ltd. Mr. Sun Jianyou, Chairman of Shanghai Shengyicheng Textile Co., Ltd., highlighted the latest products such as graphene protective fabrics, graphene protective clothing, graphene luminous protective masks, and graphene antibacterial socks. Ms. Wang Dan, General Manager of Guangzhou Zhida Garment Co., Ltd., introduced the company's latest technological fabric—photocatalytic antibacterial and antiviral textile fabric, as well as the "Aurong Warm" winter wear and "Cool Feel" summer wear series. During the live broadcast, each keynote speaker also prepared various fun little gifts for online viewers, making the live room extremely popular.
Related Services
As the live streaming execution partner for this event, Towin New Idea Advertising provided simultaneous live streaming technical support on three major professional platforms: Tencent Live, First Textile Network, and Huayi Network, ensuring a smooth broadcast. Ultimately, the three platforms attracted nearly 60,000 views, with messages flooding the live room screen, fully reflecting the widespread attention and unanimous recognition of the event. Towin New Idea Advertising's professional capabilities in event planning, brand launches, commercial event execution, and public relations events achieved efficient online communication results for the client.
Industry Observation
This online joint launch showcased the latest achievements in the textile industry in areas such as biotechnology, green fibers, graphene technology, and innovative technology fabrics, reflecting the strong demand of consumers in the post-pandemic era for sustainable fashion, environmental awareness, and health protection. By embedding green genes into brand cooperation through source innovation and differentiated products, enterprises have become key to driving their own development. The online live streaming format broke geographical restrictions, efficiently aggregated industry resources, and became an important channel for new product launches and brand communication.
Summary
The "2020 Online Joint Launch of Innovative Products" was organized by Fashion Industrial Park and co-organized by DuPont, Sateri, and other enterprises. It was simultaneously broadcast on three platforms—Tencent Live, First Textile Network, and Huayi Network—attracting nearly 60,000 views. Towin New Idea Advertising provided full live streaming execution and technical support, helping the client successfully hold an online launch and achieve brand exposure and market promotion goals.