Event Background
On the occasion of Thunderobot's fifth anniversary, the company held a 5th Anniversary & New Product Launch to unveil the 9th Gen Intel Core processors and NVIDIA GeForce GTX 1660 Ti gaming graphics cards based on the new Turing architecture. Towin PR served as the event planning and execution partner, managing the entire launch.
Key Information
The launch took place at the Beijing RNG E-Sports Center, gathering nearly 500 partners, media guests, and fans. Thunderobot introduced three gaming laptops—the 5th Gen 911, 911 Pro Titanium Edition, and 911 Plus—alongside the Black Warrior II desktop, F27 e-sports monitor, K30 wireless keyboard, G50 game controller, and other peripherals. The event was live-streamed across 10 platforms, including Thunderobot's official website and Shenyou E-Sports.
On-site highlights included a display of two Porsche 911 supercars, a product timeline corridor, a racing simulation zone, and a custom catering area. Thunderobot's Product Director Gao Yan shared the development story of the Black Warrior II, and the SSS e-sports team engaged with the audience.
Related Services
Towin PR provided end-to-end services for this launch, including event planning, brand launch execution, venue setup, stage construction, lighting and sound equipment, on-site process management, and live streaming technical support. From creative planning to on-site execution, we ensured the event's success.
Industry Insight
Large-scale launches for gaming hardware brands have become an industry trend. With the theme "Roaring with Pride for Five Years," Thunderobot not only unveiled multiple flagship products but also enhanced user engagement through immersive experience zones and e-sports team interactions. Towin PR believes that brand launches should focus on experiential scenarios and online-offline integration to maximize communication impact.
Summary
Towin PR successfully planned and executed Thunderobot's 5th Anniversary & New Product Launch, helping the brand introduce multiple gaming hardware products and strengthening its image in the gaming ecosystem. The event attracted nearly 500 on-site attendees and widespread online attention, laying a foundation for Thunderobot's next five years.