Event Background
From October 16 to 19, 2019, the 18th China International Fire Equipment Technology Exchange Exhibition (hereinafter referred to as the 18th International Fire Expo) was held at the China International Exhibition Center (New Venue) in Shunyi District, Beijing. As the largest exhibitor at the event, SANY made a strong appearance under the theme "Innovation & Quality, SANY," with a 1,866 sqm mega booth and 12 new products, celebrating the 70th anniversary of the founding of the People's Republic of China.
Core Highlights
SANY Heavy Industry showcased 12 products across five series at the Fire Expo: firefighting and rescue series, unmanned combat platform series, water rescue series, smart airport and drone series, and smart management cloud platform. Most of these products were industry firsts. On the opening day, SANY became a must-visit "check-in spot" thanks to its stunning stage, new equipment, and engaging on-site activities.
Services Provided
Towin PR provided comprehensive event planning and execution services for SANY's participation, including event scheme planning, visual design, execution coordination, and interactive communication. From booth design to on-site event organization, the Towin team ensured a brilliant presentation of the SANY brand at the expo.
Industry Insights
Since its founding, SANY Heavy Industry has been committed to "Quality Changes the World," investing 5% of its annual revenue in product R&D and upgrades. To advance emergency rescue capabilities, SANY has partnered with multiple universities and research institutions to build the "Made with Intelligence in China" brand. At this expo, SANY stood up to international competition, demonstrating the red power of Chinese intelligent manufacturing with higher, stronger, and more effective innovation standards.
Summary
SANY Heavy Industry showcased multiple industry-first firefighting equipment at the 18th China International Fire Equipment Technology Exchange Exhibition under the theme "Innovation & Quality, SANY." Towin PR, as the event planning and execution partner, provided full-process services from scheme planning to on-site coordination, helping SANY make a successful debut. Through independent innovation, SANY contributes "SANY Power" to global emergency rescue efforts.