Event Background
As a world-renowned garden-style port city, Singapore has extremely strict construction safety regulations and is a must-win market for major piling equipment brands. SUNWARD and strategic partner JP Nelson joined hands to go deep into the local market, collect end-user needs, and conduct targeted research on geological conditions and customer demands, laying a solid foundation for this new product launch.
Key Information
On November 25, SUNWARD and JP Nelson jointly held a new product launch and machine delivery ceremony in Singapore. Chairman of JP Nelson, Ms. Peng Hui, General Manager of SUNWARD International Marketing Company, Ms. Fan Zhixiu, Director of the Second Research Institute of SUNWARD Underground Engineering Research Institute, and more than 200 local construction professionals attended. At the launch site, one newly upgraded large triangular SWDM420 rotary drilling rig and one 2020 model SWDM280 rotary drilling rig were successfully delivered, and new sales contracts were signed for one SWDM280 rotary drilling rig and one medium-sized excavator.
Related Services
Towin PR Media provided full-process planning and execution support for this overseas event, covering event planning, brand launch events, business event execution, and other stages, ensuring the smooth landing of the new product launch in Singapore. Towin PR Media has extensive experience in overseas event planning, with service coverage spanning South Asia, Southeast Asia, Europe, the Asia-Pacific region, and the Middle East, including PR event planning and execution, brand design, exhibition display design and production, and media invitations.
Industry Observation
In overseas markets, especially in a market with high standards such as Singapore, equipment companies need to abandon a purely sales-oriented mindset and instead take user needs as the guide for customized research and development. Through deep collaboration with local partners, SUNWARD collects end-user feedback and optimizes products in a targeted manner. This strategy helps it move forward steadily in the highly competitive overseas market.
Content Summary
SUNWARD and JP Nelson successfully held a new product launch and machine delivery ceremony in Singapore, delivering and signing contracts for multiple pieces of equipment on site. This launch not only demonstrated SUNWARD's customized product capabilities, but also reflected its determination to deeply cultivate overseas markets. As the event planner, Towin PR Media ensured the professional execution of the launch.