Event Background
On September 3, 2024, Tuopai Shede held its launch event at Chui Heng Restaurant in Kuala Lumpur, Malaysia, marking Shede Spirits' official entry into the Malaysian market. As the first overseas market for Shede Spirits to focus on deeply, Malaysia's strategic importance is a key step in its globalization strategy.
Key Information
Shede Spirits President Tang Hui, Assistant President Zhao Peng, and Executive General Manager of Marketing Operations Management Center Zhu Yingcai, along with Malaysia's general agent Mixes Chairman Yang Xiao, Directors Lin Junyuan and Yu Shen, attended the event. Approximately 300 guests, including Li Hanlin, President of the Malaysia-China Cultural Trade Promotion Association, and Gao Haoyun, President of the Malaysia-China Restaurant Association, witnessed the occasion.
President Tang Hui stated that with the support of Fosun, Tuopai Shede has covered 35 countries and regions, and Malaysia is the first overseas market for deep cultivation. He hopes to leverage the 50th anniversary of China-Malaysia diplomatic relations to make it a model for globalization.
At the event, a launch ceremony was held where Shede aged liquor was poured into a single vessel, symbolizing win-win cooperation.
During the dinner, the Shede cultural tourism performance team presented traditional Chinese cultural song and dance performances.
Related Services
Towin PR provided event planning and execution services for this launch, including brand launch planning, on-site process management, guest reception, and cultural performance coordination, ensuring the smooth running of the event.
Industry Insight
Chinese baijiu brands are accelerating their overseas expansion. Malaysia, as an important Southeast Asian market with strong cultural inclusiveness, has become a preferred destination for baijiu internationalization. Combining launch events with cultural performances effectively enhances brand recognition and consumer resonance.
Summary
The successful launch of Tuopai Shede in Malaysia marks a crucial step in its globalization strategy. Through the launch ceremony and cultural performances, the event conveyed the brand's culture and gained recognition from local guests.