Event Background
In 2020, Ronsheng Refrigerator held a new product launch with the theme 'WE WILL' at the Qingdao International Conference Center, unveiling the world's first WILL series refrigerator. This product aims to create a storage environment where ingredients 'continue to grow for seven days inside the fridge', challenging traditional perceptions of refrigerator functionality. The event was attended by Liu Ting, President of China Household Electric Appliance Research Institute; Tang Yeguo, Chairman and President of Hisense Home Appliances Group; Duan Yuebin, Vice President of the Home Appliances Group and General Manager of the Refrigerator Company; along with over a hundred guests and distributors from across the country.
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Core Information
From pre-event promotion to on-site and off-site activities, the launch was impressive, showcasing Ronsheng's young, fashionable, and tech-savvy brand image. Qingdao Haqiao Fangmu Culture Communication Co., Ltd., as the online communication partner, leveraged WeChat articles, creative posters, Weibo topics, and Douyin short videos to generate over 15 million impressions for the launch. Total exposure on WeChat and Weibo exceeded 4 million, with nearly 20,000 interactions. Four new Weibo topics were created, including '#ContinueGrowingSevenDays#' and '#WEWILLAmazeYou#', each garnering over one million views, earning widespread client acclaim.
Related Services
Towin PR, as an event planning agency, provided professional event planning and execution services for this Ronsheng WILL new product launch. From overall brand launch planning and on-site setup to media communication, the Towin team ensured every detail was executed precisely, helping Ronsheng Refrigerator successfully shape a youthful, tech-oriented brand image. Towin PR has extensive experience in brand launches, corporate annual meetings, summit forums, commercial event execution, and PR events, offering one-stop event solutions for clients.
Industry Insights
This Ronsheng WILL new product launch reflects the trend of the home appliance industry moving towards youthfulness and technology. By integrating online and offline communication methods, brands can more effectively reach target consumers and enhance event impact. Towin PR observes that more companies are incorporating creative interactions and social media communication into their launches to boost user engagement and brand recall. In the future, event planning will increasingly focus on content innovation and data-driven precision marketing.
Summary
The Ronsheng WILL series new product launch, themed 'WE WILL', successfully showcased the product's innovative features and achieved over 15 million impressions through multi-channel communication. With professional event planning and execution capabilities, Towin PR helped Ronsheng Refrigerator create a stunning brand launch, further solidifying its leading position in the industry.