Event Background
On September 19-20, ZOKE's 2020 Spring/Summer New Product Launch was grandly held in Quanzhou, China. ZOKE partners from all over the country gathered together to experience the fully upgraded new-generation terminal image, the latest season's fashionable swimwear, and competitive training gear, looking forward to ZOKE's brand development prospects in 2020.
Core Information
As a leading swimwear brand in China, ZOKE has been continuously improving its terminal management and operational capabilities for 23 years. Among these efforts, the continuous upgrade and optimization of the terminal image is a top priority in ZOKE's terminal strategy. At this ordering conference, ZOKE unveiled the eighth-generation terminal image to partners from all regions.
Through this upgrade, ZOKE optimized and improved the overall terminal image, adopting younger and more fashionable props and color schemes, focusing on enhancing wall display forms. The combination of mannequins and props made the stores richer, while product features and functions were highlighted for better presentation. Distributors on site expressed that the new-generation terminal stores offer more diverse product displays, leading the trend of terminal experience upgrades in the swimwear industry.
The Swimmer Star Collection Store is a new retail experience concept launched by ZOKE this year, advocating the ideas of co-creation, co-existence, and sharing, as well as openness, inclusiveness, and win-win cooperation. The collection store includes seven modules: swimwear brand collection, swimming product category collection, youth training product collection, Swimmer Star youth swimming club gear, Swimmer Star cultural communication, Swimmer Star club adult gear, and Swimmer Star alliance. Its business scope covers seven areas: retail, distribution, group buying, customization, exhibition sales, online mall, and vending machines. This new store format adapts to changing consumption trends, satisfying different consumer psychology, extending customer dwell time, and generating more cross-selling. It also represents a transformation from consumer products to consumer culture for the swimming community.
Related Services
Towin PR provided event planning and execution services for this ZOKE 2020 Spring/Summer New Product Launch, including venue setup, process management, and visual design, ensuring the smooth running of the launch and helping to upgrade the brand image.
Industry Insights
This launch showcased the innovation trends in terminal image and retail models within the swimwear industry. Through collection store formats and youthful designs, brands are actively adapting to consumption upgrades and enhancing consumer experiences. Towin PR continues to monitor industry dynamics, offering public relations event solutions that meet market demands.
Summary
The ZOKE 2020 Spring/Summer New Product Launch concluded successfully, with the eighth-generation terminal image and Swimmer Star Collection Store concept receiving high recognition from partners. Towin PR, with its professional event planning and execution capabilities, helped ZOKE embark on a fresh journey under the trend of Chinese chic.