Event Background
On January 6, 2020, Royole Corporation held an overseas new product launch themed "The soft planet star species arrival" at the Mandalay Bay Convention Center in Las Vegas, United States. As a global leader in the flexible technology industry, Royole Corporation released two major new products during CES 2020: RoWrite 2 and the Mirage flexible-screen smart speaker. Towin PR & Communications provided event planning and execution services for this event.
Key Information
At the launch, Dr. Liu Zihong, founder and CEO of Royole Corporation, demonstrated the functions of the two new products on site. RoWrite 2 returns to a classic notebook design, supports open-and-close smart wake and sleep, and is equipped with a smart stylus for automatic attachment and calibrated charging. The product uses fully flexible electronic sensing technology and can be bent freely, avoiding damage from compression during carrying. Users can also set different notes and check star marks to quickly find important information.
The other new product, the Mirage flexible-screen smart speaker, is a "flexible + smart home" product jointly launched by Royole Corporation and the Cleer brand. The front of the speaker is equipped with an approximately 8-inch fully flexible display, which can display text, images, videos, and other information at a wide angle, and works with a front-facing wide-angle camera to enable high-definition video calls. It incorporates a DSP chip and "Crystal Cleer" acoustic speaker design, delivering 360-degree stereo sound; it supports far-field voice recognition and uses Alexa voice control for lights, appliances, and more; the unique ambient light design adapts to scenarios such as family gatherings, work, and sleep.
Cleer CEO Patrick Huang and Marketing Vice President Aaron Levine also attended the launch. Domestic and international media responded enthusiastically on site, and mainstream international technology media including the UK's Pocket-lint, TechRadar, Digital Trends, and Android Authority all reported immediately.
Related Services
Towin PR & Communications provided full event planning and execution services for this overseas new product launch, including venue selection (Mandalay Bay Convention Center), process design, media invitation and reception, and on-site management, ensuring the launch was held smoothly and achieved good communication results.
Industry Observation
Flexible electronics technology is accelerating its integration with fields such as consumer electronics and smart homes. Royole Corporation's release of new products at CES, a global technology event, demonstrated the innovative strength of Chinese enterprises in flexible display and sensing technology. As an important window for enterprises to enter the international market, brand launch events require professional planning and execution to accurately convey product value and attract global media attention.
Content Summary
This overseas new product launch successfully introduced two innovative products, RoWrite 2 and the Mirage flexible-screen smart speaker, and received widespread coverage from international media. With its rich experience in event planning, Towin PR & Communications helped Royole Corporation make a brilliant appearance on the CES stage, further consolidating its position as a global leader in flexible technology.