Event Background
On January 6, 2020, Royole held an overseas product launch at the Mandalay Bay Convention Center in Las Vegas, themed "The Soft Planet: Star Species Arrival." As a global leader in flexible technology, Royole unveiled two major products at CES 2020: the RoWrite 2 and the Mirage smart speaker with a flexible display. Towin PR provided event planning and execution services for this event.
Key Information
During the launch, Dr. Liu Zihong, founder and CEO of Royole, demonstrated the features of the two new products. The RoWrite 2 returns to a classic notebook design, supporting smart wake-up and sleep when opened or closed, and comes with a smart stylus that automatically attaches and calibrates for charging. The product uses fully flexible electronic sensing technology, allowing it to be bent freely and preventing damage from pressure during carrying. Users can also set different notes and mark favorites with a star for quick retrieval.
The other new product, the Mirage smart speaker with a flexible display, is a "flexible + smart home" product co-developed by Royole and Cleer. The speaker features an approximately 8-inch full flexible display on the front, capable of displaying text, images, and videos at wide angles, and supports HD video calls with a front wide-angle camera. It is equipped with a DSP chip and "Crystal Cleer" acoustic speaker design for 360-degree stereo sound; supports far-field voice recognition and can control lights, appliances, etc., via Alexa voice commands; and features a unique ambient light design suitable for family gatherings, work, sleep, and other scenarios.
Cleer CEO Patrick Huang and Marketing VP Aaron Levine also attended the launch. The event received enthusiastic responses from domestic and international media, with major tech outlets such as Pocket-lint, TechRadar, Digital Trends, and Android Authority reporting on it promptly.
Related Services
Towin PR provided full event planning and execution services for this overseas product launch, including venue selection (Mandalay Bay Convention Center), process design, media invitation and reception, and on-site management, ensuring the event proceeded smoothly and achieved excellent communication results.
Industry Insights
Flexible electronic technology is accelerating its integration with consumer electronics and smart home sectors. Royole's product launch at CES, a global tech event, showcased the innovation strength of Chinese companies in flexible display and sensing technology. Brand launches serve as an important window for companies to enter the international market, requiring professional planning and execution to accurately convey product value and attract global media attention.
Summary
This overseas product launch successfully introduced the RoWrite 2 and Mirage smart speaker, receiving extensive coverage from international media. With its rich experience in event planning, Towin PR helped Royole shine on the CES stage, further solidifying its position as a global leader in flexible technology.