Event Background
In 2019, Harmel Home launched its new RIVELAMILANO 'Explore Milan' series at the Milan Home Textile Fair. The collection, co-created with renowned Italian designer Giancarlo Tintori, aims to convey Milan's urban aesthetics and natural inspiration through fabric design.
Core Information
The RIVELAMILANO series features multiple thematic colors: BUIO (interplay of black and white, like the Milan Cathedral shining in the night sky), PALAZZO (soft beige-gray tones, like a winter afternoon mist), CAMEO (tender as a maiden's skin with coral sensuality), NAVIGLIO (clear blue light on the canals at dawn), SIENA (luxurious golden marble), and NOCE (rich walnut aroma evoking medieval furniture craftsmanship). Designer Giancarlo Tintori uses natural materials and original eco-design to imbue fabrics with a natural soul.
At the exhibition, Harmel Home showcased two themed versions: 'Mountain Colors' and 'Oriental Bamboo Charm,' including wallcovering books and sheer curtain books, which received unanimous praise and enthusiastic responses from both new and existing clients.
According to founder Mr. Shen Jianchun, Harmel Home is dedicated to providing comprehensive soft furnishing solutions for high-end hotels, clubs, villas, and showrooms, covering functional decorative fabric R&D, application scenario deepening, and design solutions. The brand has long-term collaborations with design studios, textile technology companies, art schools, and museums in the US, Italy, and beyond, integrating innovative craftsmanship and fashion elements to offer personalized, diversified, and international products and services.
On the evening of August 28, Harmel Home hosted the 2019 RIVELAMILANO new product launch and appreciation dinner at the Hotel Principe di Savoia in Milan. Attendees included Yang Zhaohua, Vice President of the China National Textile and Apparel Council and President of the China Home Textile Association; Zhu Yangang, Deputy Secretary of the Xucun Town Party Committee and Mayor of Xucun Town; Giancarlo Tintori, founder of ITALIAN DESIGN & ARCHITECTURE AGENCY; Andrea Destefanis, founder and chief architect of Kokaistudios; Chen Yiqun, founder of Yicheng Interior Design (Shanghai) Co., Ltd.; Lian Zicheng, founder of DAGUAN · Zicheng International Space Design; Zhou Chenchen, founder and design director of Frank Chou Design Studio; and Shen Jianchun, brand founder of Harmel Home and Chairman & General Manager of Zhejiang Maya Fabric Co., Ltd.
During the event, designers and Mr. Shen participated in the '2019 Harmony Soft Furnishing Trends' forum, delving into interior design soft furnishing trends and designer choices. Shen noted that the launch of the 2019 RIVELAMILANO designer series marks a key step for Harmel Home in transitioning from a Chinese brand to an international one. The brand aims to become a global enterprise, contributing to the development of Chinese decorative fabrics through this cultural medium.
Related Services
Towin PR provided full event planning and execution services for the Harmel Home RIVELAMILANO new product launch, including overseas venue selection, guest invitations, process design, on-site setup, and media communication, helping the brand successfully debut on the international stage.
Industry Insights
The home soft furnishing industry is accelerating its internationalization. Chinese brands are enhancing their influence and design voice by collaborating with international designers and launching new products overseas. Fabric design is no longer limited to functionality but emphasizes cultural narrative and emotional expression, serving as a bridge connecting aesthetics across regions.
Summary
Harmel Home successfully held the RIVELAMILANO new product launch in Milan, unveiling a collection co-created with Italian designer Giancarlo Tintori. Through forum exchanges and a dinner event, the brand strengthened its international image and demonstrated its expertise in high-end soft furnishing solutions. Towin PR's professional event planning and execution ensured the smooth running of the launch.