Event Background
In 2019, Harmel Home launched the new RIVELAMILANO "Exploring Milan" collection during Milan Home Textile Exhibition. The collection was created by the brand in collaboration with top Italian designer Giancarlo Tintori, aiming to convey Milan's urban aesthetics and natural inspiration through fabric design.
Core Information
The RIVELAMILANO collection includes multiple themed colors: BUIO (the interweaving of black and white, like Milan Cathedral shining in the night sky), PALAZZO (soft beige-gray tones, like mist on a winter afternoon), CAMEO (softness like a young girl's skin and the sensuality of coral), NAVIGLIO (clear blue light on the canal at dawn), SIENA (luxury like golden marble), NOCE (the rich aroma of walnut wood, telling of the refinement of medieval furniture). Designer Giancarlo Tintori used natural materials and original ecological design to give the fabrics a natural soul.
At the exhibition site, Harmel Home mainly promoted two themed editions, "Mountain Colors" and "Eastern Bamboo Charm," including wallcovering books and sheer curtain books, which received unanimous praise from new and old customers and an enthusiastic response.
According to founder Mr. Shen Jianchun, Harmel Home is committed to providing overall soft furnishing deepening and supporting services for high-end hotels, clubs, villas, and model homes. Its services cover the research and design of functional decorative fabrics, deepening and supporting of application scenarios, and solution design. The brand has long cooperated with design studios, textile technology companies, art academies, and museums in the United States, Italy, and other countries, integrating innovative craftsmanship and fashion elements to provide personalized, diversified, and international products and services.
On the evening of August 28, Harmel Home held the 2019 RIVELAMILANO new product launch and appreciation dinner at the Principe Hotel in Milan. Guests attending included Yang Zhaohua, Vice President of the China National Textile and Apparel Council and President of the China Home Textile Association; Zhu Yangang, Deputy Secretary of the CPC Xucun Town Committee and Mayor of Xucun Town People's Government; Giancarlo Tintori, founder of ITALIAN DESIGN & ARCHITECTURE AGENCY; Andrea Destefanis, founder and chief architect of Kokaistudios; Chen Yiqun, founder of Yicheng Interior Design (Shanghai) Co., Ltd.; Lian Zicheng, founder of Daguan Zicheng International Space Design; Zhou Chenchen, founder and director of Frank Chou Design Studio; and Shen Jianchun, founder of the Harmel Home brand and Chairman and General Manager of Zhejiang Maya Fabric Co., Ltd.
At the event, the designers and Mr. Shen Jianchun jointly participated in the "2019 Harmel Home Soft Furnishing Trends" forum, deeply discussing popular trends in interior design soft furnishings and designers' choices. Shen Jianchun pointed out that the release of the 2019 RIVELAMILANO designer series new products was a key step for Harmel Home to move from a Chinese brand to an international brand. The brand aims to become an international enterprise and hopes to contribute to the development of China's decorative fabrics through fabric as a cultural carrier.
Related Services
Towin PR provided full event planning and execution services for this Harmel Home RIVELAMILANO new product launch, including overseas launch venue selection, guest invitations, process design, on-site arrangement, and media communication, helping the brand successfully appear on the international stage.
Industry Observation
At present, the home soft furnishing industry is accelerating its internationalization. Chinese brands enhance brand influence and design discourse power by cooperating with international designers and releasing new products overseas. Fabric design is no longer limited to function but pays more attention to cultural narrative and emotional expression, becoming a bridge connecting the aesthetics of different regions.
Content Summary
Harmel Home successfully held the RIVELAMILANO new product launch in Milan, launching a series of products in cooperation with Italian designer Giancarlo Tintori. Through forum exchanges and dinner activities, it strengthened the brand's international image and demonstrated the strength of its high-end soft furnishing supporting services. Towin PR ensured the smooth holding of the launch with professional event planning and execution capabilities.