Event Background
On October 28, 2019, the Blue Pure new product launch was grandly held at Crowne Plaza Foshan, Guangdong. Numerous liquor enthusiasts, industry experts, and business partners gathered to witness the new products from Buttery Liquor Co., Ltd.: Blue Pure 620 and Blue Pure 930, marking a comprehensive brand upgrade and new product launch.
Core Information
Good liquor, mix as you like. With strong aroma as the base and sauce aroma as an accent, you can add an appropriate amount of sauce-aroma liquor to the strong-aroma liquor according to your personal taste, and find your unique flavor through continuous experimentation. The biggest feature of this liquor is that it can be freely mixed, allowing everyone to be their own bartender. The guests at the Blue Pure new product launch gave high praise to the Blue Pure 620 and Blue Pure 930, complimenting the quality of the liquor. In response to the development trends in the liquor market, these two products have achieved breakthrough innovations, becoming high-end, personalized, and fashionable liquors.
Related Services
Towin PR, as the event planning and execution company for this new product launch, was responsible for full-scope services including venue layout, stage design, and process management. Leveraging extensive experience in brand launches, the Towin team accurately captured the brand tone of Century Buttery, creating a high-end and elegant atmosphere with smooth session design, helping the new product successfully debut.
Industry Insights
The current liquor market is moving towards high-end, personalized, and fashionable directions. The Century Buttery Blue Pure series, through the concept of "self-mixed liquor," breaks the traditional way of consuming liquor, catering to young consumers' pursuit of personalization and experience. This innovative model provides new ideas for the liquor industry, enhancing brand value through product differentiation and consumer interaction.
Summary
After the dinner, the Blue Pure new product launch came to a successful conclusion, marking the official launch of Blue Pure 620 and Blue Pure 930. Finally, we sincerely thank everyone for their continued trust and support, and wish Century Buttery Blue Pure great sales!
