Event Background
On October 29, 2019, the German Aptamil Overseas New Product Launch and Daigou Exchange Meeting was held in the conference hall of the Frankfurt Marriott Hotel. This event was provided with event planning and execution services by Towin PR Media, aiming to showcase the newly upgraded formula milk powder to the daigou community and strengthen communication between the brand and daigou. The event attracted nearly a thousand applications, and ultimately more than 200 lucky daigou attended in person.
Core Information
At the launch, the entire senior management of German Aptamil appeared collectively. Mr. Ulrich Zihla, General Manager of the Germany-Austria-Switzerland region, attended in person to give a speech and took friendly group photos with everyone. Top early life nutrition experts and directors of various departments took turns on stage, using professional knowledge to demonstrate Aptamil's corporate culture of caring for children's healthy growth and emphasizing quality and safety. General Manager Mr. Zihla personally stated his gratitude for Chinese mothers' trust over the years and promised to provide daigou with quality-guaranteed purchasing channels and more product information. The event also specially invited researchers from Aptamil's Netherlands headquarters to share breast milk research and introduce the importance of HMO (human milk oligosaccharides). The newly upgraded Aptamil Profutura (Platinum Edition) and Pronutra (Classic Edition) infant formula have added HMO, working together with the GOS/FOS prebiotic combination to help babies build strong innate self-protection. The much-loved Shanghai son-in-law Afu also came to support and experienced mixing formula on site.
The event site featured a 180-degree full-screen projection presenting a super stunning display effect, high-standard tea break refreshments, and a scale and atmosphere not inferior to a large show venue at all.
Related Services
Towin PR Media provided comprehensive event planning and execution services for this German Aptamil Overseas New Product Launch, including venue selection, stage construction, full-screen projection technology, process design, guest invitation, and on-site management. As one of the top-ranked event planning companies in China, Towin PR Media has rich experience in brand launches, summit forums, commercial event execution, and other fields, and can create high-end, professional event experiences for clients.
Industry Observation
This launch reflected the brand's emphasis on the daigou channel, enhancing interaction with core users through offline activities and conveying brand value. In an era with abundant e-commerce channels, the brand still chose to build trust through an offline launch, indicating that face-to-face communication still has an irreplaceable role in the high-end consumer goods sector. At the same time, the event incorporated professional knowledge sharing, enhancing the brand's professional image and user stickiness.
Content Summary
The German Aptamil Overseas New Product Launch successfully showcased the newly formulated milk powder and strengthened ties with the daigou community. With professional event planning and execution capabilities, Towin PR Media helped the brand create a high-standard, highly interactive launch ceremony at the Frankfurt Marriott Hotel, winning unanimous praise from the client and attendees.