Event Background
On October 29, 2019, Aptamil Germany held its overseas new product launch and daigou exchange meeting at the Frankfurt Marriott Hotel conference hall. The event was planned and executed by Towin PR, aiming to showcase the newly upgraded formula milk powder to daigou groups and strengthen communication between the brand and daigou. Nearly a thousand people applied, and over 200 lucky daigou attended.
Key Information
At the launch, all senior management of Aptamil Germany appeared together. Mr. Ulrich Zihla, General Manager of the Germany, Austria, and Switzerland region, delivered a speech and took group photos with attendees. Top early-life nutrition experts and department heads took turns presenting, demonstrating Aptamil's corporate culture of caring for children's healthy growth and emphasizing quality and safety. General Manager Zihla personally expressed gratitude to Chinese mothers for their years of trust and promised to provide daigou with quality-assured purchasing channels and more product information. The event also specially invited researchers from Aptamil's Netherlands headquarters to share breast milk research and explain the importance of HMO (human milk oligosaccharides). The newly upgraded Aptamil Profutura (Platinum) and Pronutura (Classic) infant formulas now contain HMO, working synergistically with the GOS/FOS prebiotic blend to help babies build strong natural defenses. The beloved Shanghai son-in-law, Afu, also came to support and experienced preparing the formula on site.
The event featured a stunning 180-degree full-screen projection display, high-standard refreshments, and an atmosphere that rivaled large-scale shows.
Related Services
Towin PR provided comprehensive event planning and execution services for this Aptamil Germany overseas new product launch, including venue selection, stage construction, full-screen projection technology, process design, guest invitation, and on-site management. As a leading event planning agency in China, Towin PR has extensive experience in brand launches, summit forums, commercial event execution, and other areas, capable of delivering high-end, professional event experiences for clients.
Industry Insights
This launch reflects the brand's emphasis on the daigou channel, using offline events to enhance interaction with core users and convey brand value. In an era of abundant e-commerce channels, the brand still chose to build trust through offline launches, demonstrating that face-to-face communication remains irreplaceable in the high-end consumer goods sector. Additionally, the event incorporated professional knowledge sharing, enhancing the brand's professional image and user loyalty.
Summary
Aptamil Germany's overseas new product launch successfully showcased the new formula milk powder and strengthened ties with the daigou community. With its professional event planning and execution capabilities, Towin PR helped the brand create a high-standard, highly interactive launch event at the Frankfurt Marriott Hotel, earning praise from both the client and attendees.