Event Background
On February 23, Ms. Zhao Huizhou, winner of the Golden Summit Award, brought her high-end womenswear brand HUI back to Milan Fashion Week. In this world capital of fashion and design, HUI's 2020 A/W fashion show built its artistic DOMUS to the fullest.
Core Information
Ms. Zhao Huizhou, the mastermind behind HUI, stated that the theme 'Building•DOMUS' aims to bring the audience a sense of home-like embrace and warmth. The show broke away from static exhibitions, combining intangible cultural heritage performances with a folk singer in a dynamic format—movement within stillness. Through a dialogue between past and future, traditional craftsmanship and futuristic technology collided, breaking conventional forms and empowering every woman to build a walking home.
Intangible cultural heritage singer Magadajia delivered a 'HUI Sound HUI Color' performance at the show. Notable attendees included actress Yu Nan, a close friend of designer Zhao Huizhou; fashion influencer Wang Mingkun, HUI brand consultant; and Mario Boselli, Honorary Chairman of the Italian Chamber of Fashion.
Related Services
Towin PR provided event planning and execution services for this Milan launch, covering brand launch, fashion week show planning, and commercial event execution. With extensive experience in event planning, brand launches, annual meetings, forums, commercial event execution, and PR events, Towin PR is committed to delivering high-quality creative execution for clients.
Industry Insight
This HUI collection took on the mission of inheriting and innovating culture, focusing on intangible cultural heritage by incorporating its elements into designs, ensuring future generations can appreciate its charm and elegance. The high-end womenswear brand 'HUI' presented a diverse visual aesthetic, creating a unique feminine beauty that brought the fashion extravaganza to a perfect close. Towin PR believes that integrating cultural elements into brand launch events is an effective way to enhance brand depth and influence.
Summary
Towin PR successfully executed HUI's new collection launch at Milan Fashion Week, themed 'Building·DOMUS,' blending intangible cultural heritage with innovative formats and attracting numerous fashion insiders. Towin PR's professional event planning and execution capabilities provided strong support for the brand.