Event Background
The background wall is the backdrop for offline meetings and often serves as the main visual for event promotion, such as product launches, anniversaries, roadshows, annual meetings, and award ceremonies. Since events carry a sense of ceremony and attract a large audience, the design of this important visual element should not be handled abruptly. The 31st Golden Rooster Awards ceremony recently faced nationwide criticism for its tacky and ugly background wall design.
Of course, besides the Golden Rooster Awards, most background walls we see in daily life are also quite tacky and ugly.
Core Information
a. Flat + Gradient Style
Flat design and gradients have been popular in recent years, so they are often used in background walls for internet, fashion, and entertainment brands. The advantages are a youthful, trendy look with strong visual impact. However, it's important to limit the number of colors to avoid being too flashy or frivolous. This style is less suitable for traditional brands.
▲ Design industry background walls can be bolder.
b. Lines
Lines inherently convey a sense of design and technology. Repeating lines can create rhythm and beautiful visuals, making them a common element in background walls. The downside is that lines may lack strong visual impact, so they are sometimes combined with shapes.
▲ By varying density and direction, lines can create a sense of space.
▲ Outlining concrete elements with lines adds design flair and solves the problem of lacking actual large images.
▲ Adding shapes to lines enhances visual impact.
c. Vector Style
Although flat design is also vector-based, vectors are not limited to flat style. Vectors are the most widely used style for background walls due to their simplicity, flexibility, and scalability. However, they require strong illustration skills, and attention to detail is needed to avoid a rough, low-quality look.
▲ Three-dimensional vectors can add depth, which flat design lacks.
Related Services
As a leading event planning and PR agency in China, Towin PR offers end-to-end services from background wall design to overall visual solutions for event planning, brand launches, annual meetings, forums, commercial event execution, and PR events. Our design team excels at breaking down complex visual needs into specific steps such as material extraction, graphic design, composition, layout, style, typography, and color matching, ensuring professional and appropriate visual presentation for every event.
Industry Insights
Background wall design may seem simple, but it tests the designer's comprehensive understanding of brand tone, event theme, and audience aesthetics. Currently, many designs in the industry are templated and rough, leading to monotonous visuals or even negative feedback. Excellent background wall design should balance creativity and practicality, avoiding over-pursuing trends at the expense of brand core. Through long-term service, Towin PR has found that breaking down design problems into smaller units and solving them one by one is an effective way to improve overall results.
Summary
Background wall design is a critical part of event planning, directly impacting brand image and attendee experience. This article introduces three common styles—flat with gradients, lines, and vectors—and their suitable scenarios, emphasizing the importance of detail, color control, and avoiding flashiness. With professional event planning and design capabilities, Towin PR can provide background wall solutions that stand out, helping events succeed.