Event Background
The Jixuncunxi brand held an overseas new product launch event at the Palais Garnier in Paris, France, officially advancing to a new luxury fashion brand. The event aimed to release new products of the new luxury fashion series and convey the creative concept of "when Eastern wisdom meets Western art," attracting nearly 300 important guests and fashion and beauty media to attend.
Core Information
The launch event displayed new products integrating Eastern and Western elements, presenting the Italian craftsmanship of sunglasses and the French style of perfume through an elegant and noble ballet show. The Jixuncunxi fashion sunglasses series originates from Belluno, Italy, and is handmade by a century-old eyewear factory, with ergonomic design suited to Asian facial shapes. Brand founder Mr. Xu Kehui, spokesperson Kim Soo-hyun, and several fashion creative directors attended.
The Jixuncunxi fashion sunglasses series appeared at the Palais Garnier in Paris. According to data from the Italian Chamber of Commerce, Italy's sunglasses export value reached 3.7 billion euros, and Belluno is an important manufacturing location. Jixuncunxi cooperated with local designers to combine unique aesthetics with the brand philosophy and launch the fashion sunglasses series.
Models display the Jixuncunxi fashion sunglasses series, interpreting "the beauty of craftsmanship skilled in details."
Related Services
Towin PR Media provided event planning and execution services for this overseas new product launch event, covering brand launch events, commercial event execution, and PR events, helping Jixuncunxi complete its advancement to a new luxury fashion brand at the Palais Garnier in Paris.
Industry Observation
An overseas new product launch event is an important measure for brand internationalization. Choosing a venue with cultural symbolic significance, such as the Palais Garnier in Paris, can effectively enhance brand positioning. Product design integrating Eastern and Western elements conforms to the current consumer market's pursuit of cultural integration and personalized experience. The mature craftsmanship of Italy's sunglasses manufacturing industry provides high-quality supply chain support for the brand.
Content Summary
Jixuncunxi held an overseas new product launch event at the Palais Garnier in Paris, France, officially advancing to a new luxury fashion brand. The event released new products of the new luxury fashion series, integrating Eastern wisdom and Western art, and displayed sunglasses and perfume products through a ballet show. Towin PR Media provided event planning and execution services, helping the brand internationalize.