Event Background
On October 23, 2020, Hymson Laser launched its latest HF·LU series laser cutting machine globally at EuroBLECH, the International Sheet Metal Working Technology Exhibition in Hanover, Germany. As a representative Chinese laser equipment company, Hymson chose this top-tier global industrial exhibition for its debut, underscoring its determination to enter the European market.
Key Information
At the launch, Hymson Laser showcased the HF·LU series, developed by its European R&D team. The machine features PARALLEL KINEMATICS technology, enabling ultra-high cutting speeds (cutting head acceleration up to 5G) and high-precision laser cutting. Its oscillating axis design allows for high-speed cutting of complex shapes. The X-axis auxiliary clamp and multiple auxiliary clamps improve sheet cutting stability and speed. The fully automatic loading/unloading system supports high-speed, flexible operation without manual intervention, and the machine's integrated material magazine saves floor space.
The Secretary-General of the China Machine Tool Industry Association attended the launch. Mr. Sun Hongmin, Global Marketing Director of Hymson Laser, presented the company's development and announced the upcoming establishment of Hymson Italy. Mr. Yves Dejonckheere, Product Manager for Hymson Italy, detailed the technical highlights of the new HF·LU series.
Related Services
Towin PR, a leading event planning and public relations agency in China, provided full event planning and execution services for Hymson Laser's global launch at EuroBLECH. Services included brand launch planning, on-site exhibition management, media reception, and process control, ensuring the event ran smoothly and achieved its communication goals.
Industry Insight
The decision by a Chinese laser equipment company to host a global product launch at EuroBLECH, the world's premier sheet metal working exhibition, reflects the trend of Chinese manufacturing moving up the value chain and going global. By establishing R&D centers in Europe and launching revolutionary products, Chinese companies are accelerating their integration into the global industrial chain, enhancing brand influence through technological innovation. Such events require not only strong product capabilities but also professional PR event planning and execution to accurately convey brand value.
Summary
Hymson Laser successfully held a global new product launch at EuroBLECH in Germany, introducing the HF·LU series laser cutting machine and demonstrating China's technological breakthroughs in laser equipment. Towin PR provided professional event planning and execution services, helping Hymson Laser make a brilliant debut on the international stage.