Event Background
On October 23, 2020, at the EuroBLECH International Sheet Metal Working Technology Exhibition held in Hanover, Germany, Hymson Laser launched its newly developed HF·LU series laser cutting machine to the global market. As a representative enterprise in China's laser equipment field, Hymson chose to hold the global debut of its new product at this top-tier global industrial exhibition in Germany, demonstrating its determination to enter the European market.
Key Information
At the launch event, Hymson Laser presented the HF·LU series laser cutting machine, fully developed by its European R&D team. The equipment adopts PARALLEL KINEMATICS technology, achieving ultra-high-speed cutting (cutting head movement acceleration up to 5G), and possesses high-precision laser cutting capability. Through the oscillating axis form, it can cut complex shapes at high speed. The X-axis auxiliary fixture and multiple sets of auxiliary fixtures effectively improve sheet cutting stability and cutting speed. The fully automatic loading and unloading equipment supports a high-speed and flexible loading and unloading system, operates fully automatically without manual handling or adjustment, and the equipment has a built-in material warehouse, occupying a small footprint.
The Secretary-General of the China Machine Tool & Tool Builders' Association attended the launch event to provide guidance. Mr. Sun Hongmin, Global Marketing Director of Hymson Laser, introduced the company's development and announced that Hymson Italy is about to be established. Mr. Yves Dejonckheere, Product Manager of Hymson Italy, explained in detail the technical highlights of the latest HF·LU series models.
Related Services
Towin PR, as a top-ranked event planning company in China, provided full event planning and execution services for this Hymson Laser global new product launch at EuroBLECH in Germany. The services covered brand launch event planning, exhibition site management, media reception, process control, etc., ensuring the smooth holding of the launch event and achieving the expected communication effect.
Industry Observation
Chinese laser equipment enterprises choosing to hold global new product launches at EuroBLECH in Germany, a top-tier global exhibition in the sheet metal working field, reflects the trend of Chinese manufacturing developing toward high-end and internationalization. By establishing R&D centers in Europe and releasing revolutionary products, Chinese enterprises are accelerating their integration into the global industrial chain and enhancing brand international influence through technological innovation. Such events not only require solid product strength but also professional PR event planning and execution to accurately convey brand value.
Content Summary
Hymson Laser successfully held a global new product launch at the EuroBLECH exhibition in Germany, introducing the HF·LU series laser cutting machine and demonstrating the technological breakthrough of China's laser equipment. Towin PR provided professional event planning and execution services for this launch event, helping Hymson Laser make a brilliant appearance on the international stage.