Event Background
On November 28 and December 2, 2019, Yutong, in partnership with One Foundation, launched the "Focus on Traffic Safety, Nurture Children's Growth" children's traffic safety public welfare tour, visiting the Primary School Affiliated to National University of Defense Technology in Changsha and Xi’an Qujiang No. 4 Primary School. As the event planning and execution partner, Towin PR was responsible for the full scope of program design, on-site coordination, and implementation for both stops.
Core Information
The event adopted an edutainment approach, featuring interactive games such as traffic safety board games, helmet relay races, understanding truck blind spots, and real school bus safety drills, allowing children to learn traffic safety knowledge through hands-on experience. The Towin team meticulously arranged the venues and organized the game sessions to ensure a safe and orderly event.
In Changsha, children actively participated in various games; the atmosphere in Xi’an was equally vibrant.
Towin team members assisted with the event at Xi’an Qujiang No. 4 Primary School.
Related Services
Towin PR provided one-stop services for this event, including event planning, brand launch execution, and commercial event execution, covering creative concepts, visual design, material production, on-site coordination, and interactive communication, ensuring the effective delivery of the public welfare message.
Industry Insights
Corporate public welfare tours are increasingly emphasizing interactivity and education, using gamification to enhance engagement. Event planning agencies need to possess creative planning and meticulous execution capabilities to deeply integrate brand philanthropic goals with audience experiences.
Summary
Towin PR successfully executed the Yutong & One Foundation Children's Traffic Safety Public Welfare Tour in Changsha and Xi’an, promoting traffic safety knowledge through gamification. The tour will continue in cities such as Chengdu, Guangzhou, and Shenzhen, aiming to cover 100 schools and 50,000 children.
