Event Background
On September 9, 2018 (New York time), the New York·New York Crossover Art Exhibition and Fashion Show, initiated by Chow Tai Fook Jewellery Group, grandly opened during New York Fashion Week, empowering emerging forces in Chinese art crossover. During the New York Fashion Week exhibition, Towin PR assisted Chow Tai Fook with comprehensive media outreach in the US, including press release distribution, digital billboard advertising, and TV commercials, effectively supporting the brand's entry into the US market and enhancing its brand awareness and influence.
Core Information
As the event planning and execution partner, Towin PR provided comprehensive media communication services for Chow Tai Fook during New York Fashion Week. Specific tasks included: planning and executing press release distribution covering major US media; placing digital billboard ads in New York's Times Square to boost brand exposure; and running TV commercials to expand audience reach. Through these initiatives, Chow Tai Fook's brand awareness and influence in the US market were effectively enhanced.
Related Services
Towin PR offers one-stop services including brand launches, event planning and execution, and media communication. In this Chow Tai Fook New York Fashion Week project, we focused on the following services:
- Event Planning: Designing the crossover art exhibition and fashion show aligned with the New York Fashion Week theme.
- Media Communication: Including press release distribution, digital billboard advertising, and TV commercials.
- Brand Promotion: Leveraging multi-channel communication to support brand internationalization.
Industry Insight
Chinese brands going global has become a trend, with international events like New York Fashion Week serving as key platforms for brands to showcase their strengths and expand overseas markets. Through professional event planning and media communication, brands can more effectively reach target audiences and build international recognition. Towin PR, with its extensive cross-border event experience, helps Chinese brands achieve efficient communication in overseas markets.
Summary
In the Chow Tai Fook 2019 New York Fashion Week Art Crossover Exhibition project, Towin PR, as the event planning and execution partner, successfully helped Chow Tai Fook enhance brand awareness in the US market through media communication methods such as press release distribution, digital billboard advertising, and TV commercials. The project demonstrates Towin's expertise in brand launches, event planning, and international communication.