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Project Detail

Yishang PLUS Brand Beijing Debut & Nordic Lifestyle Festival Hotel Opening Ceremony

On September 10, 2019, Yishang PLUS Hotel (Bird's Nest) held its brand Beijing debut and Nordic Lifestyle Festival opening ceremony, conveying the value proposition of 'enhancing happiness.'

Strategy / Design / Live Operations
Yishang PLUS Brand Beijing Debut & Nordic Lifestyle Festival Hotel Opening Ceremony

Project Details

Event Name: Yishang PLUS Brand Beijing Debut & Nordic Lifestyle Festival Hotel Opening Ceremony
Date: September 10, 2019
Venue: Yishang PLUS Hotel (Bird's Nest)
Services: Beijing grand opening planning, Beijing hotel opening planning, Beijing event planning, Beijing cocktail party planning, Beijing exhibition planning, Beijing exhibition execution, visual design

Project Introduction

Yishang PLUS Hotel hosted its brand Beijing debut and Nordic Lifestyle Festival in Beijing to convey the value proposition of 'enhancing happiness,' calling on consumers to focus on 'spiritual life' and achieve a 'desired life' by finding self-worth that returns to the essence of life.

Planning Highlights

Providing a 'comfortable, cozy, and joyful' Nordic lifestyle space for travelers pursuing quality spiritual life. Through the HEJ FIKA Nordic Living Hall, secure sleep system, Hygge Fitness gym, 'people-oriented' Nordic-style service, and various smart and scientific details, guests experience a sense of happiness during travel, feeling that 'happiness is not far away, but right beside them.'

On-Site Presentation

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WX20210301-202605@2x